Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Three years on and the Bing guys have added a whole new experience including a social bar based on research that we trust our friends thoughts on products and places.
Very chuffed and proud that Qi Lu, who’s in the video, said yes to being in Pioneers of Digital!
And so it begins. The long and winding road to the 2032 Olympics!!!
If you subscribed by email, click here to see Maggie on the move!
This post was cross-posted from the Pioneers of Digital Blog: The Future of TV
While is was in New York a couple of weeks ago for the Digital Content NewFronts, I finally got to meet Ross Honey who heads up advertising and entertainment on Xbox.
Not only is he a great bloke (and an excellent presenter – he’ll be in Cannes with us for the advertising festival), he also has some important things to say about the future of TV – essentially that the future is here and his team has helped create it!
Through more choice, easier discoverability via Kinect voice control, and by creating new and engaging experiences through social and more interactive technology, Ross claims that Xbox has fundamentally changed the way we “watch” TV and that it’s all available NOW!
A curious by-product of moving to the US is being introduced to the ubiquitous estate sale. Every weekend, while driving through any suburb of Seattle, you’re likely to see signs pointing to houses where the occupants have ”shuffled off this mortal coil”, and all their worldly possessions are up for grabs. I passed through one at the weekend and spotted a TV not unlike the one above. It got me thinking about how times have changed so rapidly in the entertainment space and how the pace of innovation seems to have accelerated over the past couple of years.
Hearing the bold claim by Ross got me thinking how lucky I am to be playing small part in the future of all this change. When I was given a ZX Spectrum in 1980, I couldn’t dream that in 30 years time I’d be working with people who were creating technology that not only entertains so beautifully, but that can really change the world.
OK! Waxing lyrical over! Back to work…..
Cheers,
Mel
Exceptional video from our Latin American team, who’ve just launched advertising on Skype via Microsoft Advertising in a whopping 17 countries including: Argentina, Chile, Colombia, Mexico, Venezuela, Peru, Uruguay, Latin America HQ (Miami), Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador and Guatemala.
Read more on what’s on offer on the Microsoft Advertising Latin America site as there’s a presentation you can download and a lot more info!
This has been no mean feat, so congrats to the guys in Miami!
It’s just been announced in Miami that the IAB has recognised this ad format – The IAB Mobile Filmstrip – as one of its rising stars.
This short and sweet video show’s we’ve definitely moved on from the pop-up (people still mention those to me when I say I work in digital advertising) and are providing rich, immersive and engaging solutions for brands to show their wares to consumers in a way that adds value.
Well done to the team for this well deserved accolade!
This is a great a example of being agile in marketing. The #SmokedByWindowsPhone videos have been so successful, Ben Rudolph and team have turned them into ads. #Genius!
Check out the Microsoft Advertising Blog next week for my interview with the great man that we recorded last week!
He’ll talk about this challenge as well has role at Microsoft and other stuff.
What do you think of the Windows Phone ads?
Love this ad from BA in time for the run up to The Olympics. Makes me feel a bit home sick actually. That coupled with imagining little Maggie as that little girl…….sniff…..[reaches for tissues]!
Update: Check out their Facebook Page too. There’s a great competition going on there right now for free flights: http://www.facebook.com/britishairways
Now my wife Ashley reminded me that this blog’s four or five readers have not had some Maggie action recently, so I thought I’d rectify that with this videoette.
We’ve seen Maggie laugh for the first time, and bounce, we’ve even heard her sing, but nowhere in the same video have we seen her giggle and then jump about a bit, so this is a real treat…….I promise!
Are you sitting comfortably?
One minute and fifty-four seconds of yummy rich media goodness, showcasing the IAB Rising Stars and some fabulous executions on MSN including the Filmstrip, Pushdown, Billboard and Sidekick.
Great to see there’s more on the way too!
Can’t see the video? Click Here!
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