Mel is Founder of Delightful Communications, a Seattle-based Social Media, Digital PR and Personal Branding consultancy. This is his personal blog, a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to people's faces.
Finally got around to watching this TED Talk that had been passed to me a few months ago.
“People don’t buy what you do, people buy why you do it.”
Author of the smash hit – Start With Why – I love the way Sinek delivers this talk with a flip chart and handheld mike. Low-tech delivery of a highly charged talk on how too many businesses concentrate on what they do it rather than why they do it.
It jives nicely with a recent post of mine for the Delightful blog on what I call the So What? Factor, where I call out companies for content marketing that cries why? In a similar vein to Sinek’s mantra, I suggest content needs to reflect something useful or that resonates with the reader in themselves. They’re not that interested in what the company has to offer unless it matters to them, so providing some call to action or at least some reason to believe and empathize with what they are saying, means they have the opportunity to stop consumers simply drifting away and the content will not have been a useless effort.
Just 2 weeks until our book launch reception in London. Thrilled JWT have agreed to host it. I remember reading up on their graduate training scheme way back in 1994 and not having a clue where to start filling out the application form.
How things change with the passage of time and a little experience?!
I’m looking forward to spending time with friends and family, as well as shoehorning in a few pints of 6X and other English bitters that I miss quite a bit.
More 5 star reviews keep coming in for the book on Amazon (links here) and we’ve published some more excerpts on Danny Sullivan from Search Engine Land, Gurbaksh Chahal from RadiumOne, Jaron Lanier from Microsoft who is the “Father of Virtual Reality” and Vanessa Fox, formerly from Google, she set up their webmaster tools community and now runs her own consultancy and marketing intelligence software called Nine By Blue from offices in Seattle.
Yesterday I spoke about the book at the Microsoft Trends Council in Redmond. A few senior folks showed up to hear me talk about the lessons learned from the book. Feedback was great. I think they find it valuable to hear what others are saying and doing in digital-land, and I think the historical nature of the book lends itself very well to understanding what might work for businesses in the future.
One potential other lesson they raised was practice. The notion that many of the Pioneers have honed their technical and business expertise over many years through experience. More on that on the Delightful Communications Blog by the end of the week.
It’s been a little over a week since I picked up the new Nokia Lumia 920 Windows Phone from AT&T and I’ve been putting it through its paces. Whenever I get it out people ask me what I think, so I’ve consolidated those thoughts in this post that I hope you find useful when thinking about buying one.
The major selling point for the Lumia 920 is the camera. I was given the Lumia 900 when I worked at Microsoft so I could evangelise about it and I found the camera to be lacking.
18 months ago I’d picked up the original Samsung Focus and the camera was faultless. It did me proud through the birth (not the ACTUAL birth) of my daughter and her first year on the planet. When I got the Lumia 900, it took so long to take the picture the adorable thing Maggie was doing was over and she’d invariably left the room!
I can happily report that the Lumia 920 has got its camera act together and it takes good photos. I have a Panasonic Lumix G2 with pancake lens that takes amazing photos. So it should, it’s an expensive camera. The 920 is a phone with a camera, so don’t expect Leica quality.
Let me take you through a few photos I’ve taken. The coffee cup above was the first photo I took and it’s not bad. Notice the slight blurring of the background. Nice!
Pretty cool footage from my brother-in-law who was back stage at sasquatch at The Gorge last Monday. This is what it’s like from a rock star’s perspective as Tenacious D take the stage in front of 20,000 people!