Search Engine Marketing Archive

US Search Awards 2013 – I’m a Judge! #ussearchawards


Those nice people at Don’t Panic Projects have asked me to a judge for the US search awards that will be handed out at Pubcon in Vegas this October.

I’m joining people like Rand Fishkin (professional crush/swoon), Chris Boggs and Richard Gregory (who I have not seen for donkey’s years)!

Not going to say I’m humbled and honoured etc because I’m English and we don’t do that sort of thing. I will say though, that I’m looking forward to seeing what people submit.

I recently judged the Performance Marketing Awards in the search category and was totally astounded by the ingenuity and attention to detail the shortlisters possessed; so seeing how they measure up to US strategies and tactics will be fascinating.

Read more on the judges and awards here and I’ll keep you posted on how it goes!

Oh and if you’re a search marketer, please share this post so the awards get some more visibility.

SMX Advanced in Seattle – Meet One of the Brains Behind Bing!

If you enjoyed the Beyond 10 Blue Links Video I shared this week, you’ll enjoy coverage from SMX Advanced in Seattle in a couple of weeks because Derrick Connell, one of the many ace minds behind Bing, will be keynoting at Danny Sullivan’s conference.

This is my first SMX Advanced – I’ve been to their events in London, Stockholm and elsewhere, but I’m looking forward to forcing my grey matter to work harder as I attend sessions such as “Hardcore Social Tactics” and “Doing Mobile Search Ads Right.”

Also thrilled to be catching up with Danny Sullivan who’s showcased in Pioneers of Digital, right around the time the book goes to press!

I’m told by the fabulous Akvile Harlow that the conference is sold out but that there are still tix left for workshops and networking, so follow @MSAdvertising and see you in a couple of weeks!

Speaking at SES Hong Kong & Online Advertising in Asia Video

Re-posting this video seeing as I’m down in Singapore right now.

I’m en route to Hong Kong to see the Microsoft Advertising Asia team there and speak at SES Hong Kong.

I’ll be on the B2B ROI and Social Media panel with Eddie Choi at the helm.

Lots to come from this part of the world. I met a lot of agency and brand execs while I was in Cannes.

Check out these video interviews from our Microsoft Advertising YouTube Channel from the advertising festival in the South of France

Trying to keep Tiger Beer in business until Lee Odden and others get here Winking smile

Blog Round Up for August – Lots of Juicy Content

Links from Other Blogs I Write for 6/8

Two interviews plus Links From My Other Blogs

Links From My Other Blogs – 2

Celebrating 5 years at Microsoft

Today marks my 5th year at Microsoft.

Here are some memories/highlights/milestones:

5 years ago – I got up early  – 4am – dragged myself to Waterloo, and caught the train with the fabulous, and now newly married, Nitin Hegde, to Paris where I witnessed the first ever ad go live from adCenter on I then spent the next 2 days working with my colleague Clea Blockey, to upload Expedia’s French PPC campaign, ad group by ad group, as we didn’t have a bulk upload tool back then. 😉

After 7…………..yes 7 interviews, I had joined Microsoft from 24/7 Real Media as the 1st account manager for adCenter based in London. For the next 9 months I’d work with my boss – Julie Warburton – on hiring and training the acclaimed customer service team we have today.

Very proud of Mark Richardson, Chris Wallington, Ravleen Beeston, Colm Bracken and Lee Blyth for the work they’ve done over the years with that crackpot team.

Dixon JonesDixon Jones – Not in Vegas For a Change

4 years ago – I’d just got the community manager role for adCenter in EMEA. Essentially, I was going to work with my fabulous Redmond-based social media partner – Carolyn Miller – writing PPC blog posts and managing the adCenter forum.

One of the requirements was to seek out authorities in the industry and try and help them understand our business a bit better, figure out where the pain-points were, and feedback any insight to our product teams so they use it to make our products and services better.

I remember calling up Andy Atkins-Kruger and telling him about the new job and he said, “Oh well you much come to Iceland!”


Getting Serious with Viking Kristjan

Now, I knew Iceland was not a top priority for adCenter at the time and there was no way way I’d get permission to go, but Andy said some chap called Kristjan would pay for my trip if I promised to do a cracking presentation. The rest, as far as I’m concerned, goes down as a little bit of career history.

Spending time with Dixon Jones, Anne Kennedy, Shari Thurow, Chris Sherman, Andy, Brian Clifton, Mikkel deMib Svendsen, Sara Andersson and, of course, Kristjan, showed me just how amazing the search industry was, how smart everyone on was in it, and just how much work I had to do!


Dave Naylor – Drinking Chianti in San Jose

3 years ago – I was asked by Media Week to start writing a digital blog for them. I’d also started blogging from events and doing a lot of travel, talking about adCenter and search at conferences here and in the US. It was that year I got my British Airways Gold Card because I was piling on the points with trips to San Francisco, San Jose, New York, Toronto and Las Vegas.

Just loved Brett Tabke’s post on conference speaking tips. It inspired me to write one of my own.

DSC_0181 Rand Fishkin and Dog about 100 ft from that Volcano!

2 years ago – I set up a Twitter account and Facebook page for me, adCenter and Microsoft Advertising. I had a built a case for us going “off piste” and using 3rd parties – which were sometimes competitor tools – in order to spread our news and insight a bit further.

Thankfully my boss – Jenny Leahy – was opened minded and now we have nearly 20K fans and followers across those accounts that “listen-in” anytime we have something to say.

Interesting to look back on what I said about my 3rd year working on adCenter too.

Stephen Fry

Can’t Think Who he Means!

1 year ago – I’d just got back from Cannes where we’d taken a full film crew to cover the Cannes Lions International Advertising Festival. Jenny and I just picked up the microphone and went for it, interviewing folks in the street, Microsoft execs and agency folk about the event and blogging about their responses.

It was last year that I ran into a couple of my top 5 career highlights – interviewing Biz Stone, co-founder of Twitter and of course Microsoft CEO, Steve Ballmer.

Can’t show you the last one, but it was showed internally and he didn’t disappoint!

Biz Stone

Biz Stone in Cannes

In 5 years I’ve seen us go from MSN Search, to Windows Live Search, to Live Search and now to Bing – much better brand don’t you think?!

The part of the business I work for has gone from MSN to Microsoft Digital Advertising Solutions to Microsoft Advertising.

Windows 7 was launched, Windows Phone 7 is just around the corner and Kinect for Xbox 360 means people like me with no thumb dexterity can now compete in the living room. I spent 2 hours with Blaise, the man behind Deep Zoom and Photosynth and worked with the TED guys on TED@Cannes getting exclusive back stage access to the speakers.

Thinking about it, I reckon I’ve been responsible for well over 1000 blog posts across various sites.

But, most importantly………………….. I got married to the wonderful Ashley!!

I’m immensely proud of my time here as Microsoft. I think the 2 minute wrap up video from this year’s Cannes Lions says it all about how well we are positioned in digital advertising, and long may it continue.

When people ask what I do for Microsoft, I tend to say that I do a lot of talking, either online or in person.

I couldn’t and wouldn’t have been able to do my job with out the hundreds of people that have sat and listened to what I’ve had to say.

There are swathes of people who have turned up at conferences I’ve organised, been interviewed by me or contributed guest blog posts, that have retweeted our stuff or helped promote what Microsoft Advertising is about and how we can help marketers reach huge audiences and get a great ROI.

To all those folks…………a huge thank you for helping me do my job!

I’ve singled out a few people below – I may have missed a few though as, Oil of Olay aside, I am getting old!

Dixon Jones, Dave Naylor, Rich Sutcliffe, Gordon MacMillan, Rand Fishkin and Geraldine Everywhereist, Danny Sullivan, Brett Tabke, Ciaran Norris, Will Critchlow, Steve Barrett, Tamar Weinberg, Lee Odden, Jane Copland, Will Cooper, Kieron Matthews, Jack Wallington, Emma App-Thomas, Rishi Lakhani, Richard Gregory, Shari Thurow, Anne Kennedy, Kristjan Mar Hauksson, Andy Atkins-Kruger, Andrew Goodman, Andrew Girdwood, Matt McGowan, Kevin Ryan, Chris Winfield, Dave Snyder, Greg Boser, Jon Myers, Lisa Myers, Bas Van Den Beld, Mike Grehan, Chris Sherman, Mikkel deMib Svendsen, Brian Clifton, Sara Andersson, Eloi Cassali, Peter Young, Bill Hunt, Jim Sterne, Motoko Hunt, Ian Thomas, Joost de ValkJoanna Lord and Kate Morris plus loads and loads of others!!!

Thanks again and here’s to the next 5 years!!

Links From My Other Blogs – 1


Decided to do this more often as I now write for a number of sites and have different audiences on each.

When I added up last year’s blogs contributions, I worked out I’ve been responsible for over 450 posts on digital advertising over the past 12 months!

Check ‘em out:

Media Week:

Announcing Beware the Big Turn Off

Cannes Lions 2010 – Digital Insights, Videos and Interviews

The Wall UK:

Video: Behind the Scenes at TED@Cannes

Social Media White Paper

Microsoft Advertising Blog:

Innovation in Mobile Experiences – Advertising and Windows Phone 7

Online Advertising in China Insight from Nokia and Procter and Gamble

Standing Room Only: The Rise of Rich TV at Cannes Lions 2010

More next week!

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