Personal Branding Video for Delightful Communications

Just had this video created to complement Delightful’s Personal Branding Services and we love it.

It was created by a guy on Elance.com who we were introduced to at an “explainer video” workshop at WeWork Seattle.

Take a peek and let me know what you think!

If you can’t see the video, just click here: Personal Branding Video

Online Reputation Management with Andy Beal from Trackur

I spent some time chatting with with Andy Beal when we both spoke at Digital East in DC a few weeks ago.

Andy is CEO and Founder of Trackur and I’ve known him for many years on the digital marketing and search conference circuit.

In this Delightful Conversation we talk about how Andy got into online reputation management and dig deeper into how CEOs and their PR handlers should be approaching personal branding in a digital age rife with social media and real-time feedback.

Take a look and let us know what you think.

I’ve also posted this video on the Delightful Blog where you read more insight into online reputation management and personal branding for businesses and executives.

Thanks for watching!

Majestic Link Building Tips from Michael King at Digital East – Video

We had a great time at Digital East last week and were able to make new friends and catch up with old ones too.

OK, so he’s not old, but we’ve been following Michael King – @iPullRank – for a number of years now and grabbed him before he boarded a plane to San Diego to speak at Distilled’s #SearchLove conference to talk about Majestic, how he uses it for SEO and relationship building, and discuss the situation with link building now in 2014 given Google and Bing have been clamping down on dodgy practices.

In this interview, Michael guides us through some link building tips using Majestic, what he recommends marketers focus on when starting their link building efforts and how anyone new to SEO should think about how links fit into their overall marketing strategy.

Enjoy!

Announcing the Birth of Elizabeth Josephine Carson

Our beautiful daughter – Elizabeth Josephine – was born today – 13th March 2014 – in Seattle, weighing in at 8 lbs and 8 oz.

elizabeth-josephine-carson

Ashley was totally amazing and Elizabeth is now feeding delightfully and about to have a long nap!

elizabeth-josephine-carson-2

We can’t wait for baby Elizabeth to meet her thrilled big sister Maggie!

Now for some sleep……..

Varidesk Pro Review – Standing Desks Improve Productivity

varidesk-pro-review

This not my real desk. Far too tidy!

In my usual New Year resolution mode, I decided early in January to try and improve my workspace at home in an attempt to increase productivity. I’ve heard about treadmill desks from a number of articles (including this one by Danny Sullivan) and decided to delve a little deeper.

Much research later, I decided to stick with just the standing desk.

Why?

I live in Madrona, which is a very pretty part of Seattle, and felt I really should be getting out more. I now make a point of going for a 30 minute walk around the neighborhood pretty much every day.

I decided to buy the Varidesk, not just because of price (it’s just $300), but because all the reviews that I had read said that the design was a really solid and easy to operate.

The Pro version, which is really just a bigger version of the regular one, showed up as promised a few days after ordering. It took very little trouble to get it on my home desk, and it worked perfectly within about 10 minutes of arranging my monitor and various peripherals in a nice and tidy fashion.

You can download an app by Varidesk which pops up now and again telling you when to sit down and stand up based on your preferences, but I now find I don’t really use it because I’m pretty much standing most of the day.

Like others who have “seen the light”, I do find that I focus on completing tasks a lot better and I’m convinced standing for five-odd hours a day has contributed, along with a dry January and fitness regime, to me losing 10 pounds this year so far.

The good thing for Varidesk is now anyone who sees my work setup has said they’d want one! I really think they are well-placed to sell a hell of a lot of these things, especially given they are so much cheaper and easier to install than the competition.

So what are you waiting for? Ready to stand up for a living and reap the rewards? Sitting could be lethal!

Video: The Chase – Brilliant Feed The Pig Ad Designed to Get Young People Saving

In November, I gave the keynote speech at a gathering of financial advisors in the UK.

The brief was to inspire the assembled into thinking more creatively about how to use digital to get their clients to save and invest more.

I was very honest and told them it’d taken me until my 40’s to actually take some advice on my financial future. Sure I had a few pensions I’d been paying into during my time at Microsoft and before, but I’d never taken the time to understand life insurance or really figure out what I needed to do in order to retire at 60 as I’m kidding myself I’d like to.

During the question and answer session after my speech I was asked what I’d do if I was marketing financial services, so I said I’d tell some stories through video and online that actually resonated with the target audience of twenty-something’s instead of trotting out boring forecasts of how little I was going to have to spend in 25 years time.

image

Enter www.FeedThePig.org who recently created The Chase ad that I just spotted on TV this weekend and others like this, just as brilliant, spot called The Game.

The website is excellent with sections with helpful advice on budgeting, goal setting, spending and taxes.

It uses simple and easy language to understand the issues and provides accessible solutions to get you on the right track.

There’s even a site dedicated to Tweens!

Created by the American Institute of CPAs and the Advertising Council here in the US, I think it is a fantastic campaign and something I’d wished I’d had access to all those years ago when I were but a wee lad!

Webinar: Beyond SEO – Loving Link Data for Social Media Digital PR and More

This article has been cross posted from the Delightful Blog:

Some of you might know that one of my many Delightful hats is actually more of a crown.

A Majestic SEO crown.

image

For over a year now, I’ve been lucky enough to act as Brand Ambassador for Majestic here in the USA, and speak at conferences about their incredible “big data” toolset.

My remit is to help broaden the audience for the brand and get other digital marketers enthused about getting smart with link data and using it for more than just SEO (search engine optimization).

I’ve done a couple of presentations this year and a couple of blog posts too about how best to use what Majestic has to offer, and on Friday 6th December at 9.30am PST (5.30pm GMT) I’ll be delivering a webinar on how businesses can use their tools for influencer discovery, digital PR and competitive analysis.

If you’re interested in hearing some top tips, feel free to register for FREE below:

Beyond SEO – Loving Link Data for Social Media Digital PR and More

If you know anyone in PR or social media that you think might benefit from a talk like this, please share this post!

Virgin America Safety Dance Video on YouTube

Now smashing through the five million views barrier on YouTube in just a couple of weeks, is a spot from Richard Branson’s Virgin America that (successfully) hopes to entertain and make the whole safety video thing a little more lean forward than go on auto-snooze.

image

I’m always insisting that companies need to do a little marketing that’s unexpected, and although this is spot on for the kind of thing you might expect from Virgin, the fact that it’s about something as serious as aviation safety, just gives it that extra little edge.

I’ve never flown Virgin (and I’ve just got Gold MVP on Alaska Airlines so I might not get to try them in the short term), but this should keep their passengers happy and smiling for a while.

Wonder how long it will be before they gives us the next version?

Who Designed the First Display Advertising Banner?

Joe McCambley Wonderfactory

I’m at the BOLO 2013 conference in Scottsdale right now and apparently the first ever display advertising banner that hit the web was for AT&T and it went live in 1994 designed by Joe McCambley from The Wonderfactory.

See the ad here on Mashable.

Really great event down here in the sun. I’m blogging from HubComms so trot over there to see what everyone had to say!

Digital Marketing Conferences are a Lot Like London Buses

I remember my first post on the Microsoft adCenter Blog (now Bing Ads) was similarly titled to the above. I’d just got back from about three conferences in a week that had crept up on me after a drought of face-to-face contact with people in the industry.

Well, 7 years on and this summer has been pretty bonkers in that regard.

First there was the BrightEdge #Share13 event in August during which I spoke about loving links beyond SEO on behalf of Majestic, who I have had the pleasure of being their US Brand Ambassador for over a year now.

Mel Carson #SearchLove

On Stage at Distilled’s #SearchLove Conference

Then it was off to San Diego for #SearchLove organized by those lovely guys from Distilled. There, I was asked to speak about the book and kicked off proceedings by Celebrating the People Behind the Pixels. It was one of those conferences where your brain bleeds with the influx of new and scintillating information. Thanks to them for the invite. I’ve only just recovered!

Finally it was back to San Francisco for SES and a solo session on The Marriage of PR and Social Media, which went well enough for me to hopefully get asked back in the new year for their New York event.

Next week I’ll be in New York for SMX East and then Vegas for Pubcon, so you can imagine how the missus feels about it!

During the BrightEdge event, I was interviewed by the fabulous Murray Newlands from Search Engine Journal which you can view above. I was talking about how you can use Majestic link data to discover influencers for PR outreach, especially as it’s so easy to see competitor link information.

I’ll also be spending 3 weeks with the family in the UK during November for meetings and a couple speaking gigs, so will be getting a few pints of real ale and pork pies in to satisfy my cravings!

If you’re in London in November, let me know as I hope to meet up with some old faces while I’m there!

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. ...
  9. 71