Mobile Archive

Sports Illustrated Swimsuit Edition Dips with Microsoft Tag


Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.

When readers scan the tag they can:

· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.

· Watch behind-the-scenes video of all 17 models in the 2011 issue.

· Share videos via Facebook, Twitter or e-mail.

· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.

· Download Sports Illustrated’s new Swimsuit Mobile App.

Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.

To time-pressed to read?

Spend 90 seconds watching the below video to see what Tag has to offer.

CES 2010 & Digital Hollywood – Gambling on Mobile & Social Media


All manner of gadgets and gizmos here at CES in Vegas. Specialling liked getting my hands on the HTC Touch Pro 2 which will be delivered to me in the UK shortly.

Windows Mobile 6.5 looks a great improvement on 6.1 although no one was saying what 7 might bring!

I’m about to rush out the door to catch the last few sessions, so am cheekily linking to a couple of posts I’ve done on the discussions around social media and mobile and one my colleague Ginny has written about gaming.

Social Media Discussed at CES 2010 Digital Hollywood

Getting Connected at CES 2010 & Digital Hollywood – Day 2

Game Power – New Year’s Predictions from Digital Hollywood at CES 2010

Steve Ballmer at CES 2010 plus Digital Hollywood

Check out our Facebook Page and some photos too!


HTC Touch pro 2


Dell’s Richard Binhammer on Social Media

Richard, a lovely man who I met at a Dell Social Media Huddle organised by the equally lovely Kerry Bridge, on how Dell use Social Media to listen,learn and engage with their customers.

He also talks about how they have managed to generate $6m from Twitter!

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