Conferences Archive

Personal Branding Workshops & Training in Seattle & Beyond

With the announcement of Ashley Seffernick joining Delightful Communications in January to help us expand our personal brand workshops and overall client offering, we’ve been busy adding more personal branding workshops and training in Seattle to our list of events we’ll be attending, speaking at, and facilitating.

Personal Branding Workshops Seattle

Here’s an example outline of what attendees are likely to expect from one of our personal branding workshops or presentations:

Research from Nielsen says just 50% of people believe what a company has to say about its products and services, while 83% will trust the opinion of a friend, peer or family member.

The explosion in use of digital media has given professionals the opportunity to have their wisdom and experience be discoverable, shareable and memorable like never before. It’s a wonder then that so many people have not grasped this opportunity and insist on having their life’s work generate a mostly mediocre impression on the world.

In this session with Personal Branding Expert, Mel Carson, you’ll:

  • Get an introduction into personal branding and why it’s so important for your career and the success of your company.
  • Learn how to create a personal branding strategy to help your expertise stand out in your industry.
  • Understand what you need to do to establish your professional purpose and create a personal branding statement.
  • Receive a whole bunch of tips on how to get the most out of LinkedIn and other social platforms and tools.
  • Learn how to establish a communication cadence and success measurement framework to keep your personal brand on track.

If you want us to travel to your part of the world to deliver one of these workshops, then please contact us  for more information on The Personal Brand Lab!



Personal Branding Talk at #Share16 with Brightedge

Next week I’ll be in San Francisco giving attendees at Brightedge’s Share16 conference some ideas on how to be discoverable, shareable and memorable through personal branding examples and strategies.

Share 16 - Brightedge

I’ll be speaking on a track entitled: The Digital Marketing Mind: The Psychology of Self Development

On the panel with me are Adam Audette from Merkle and Dave Lloyd from Adobe, and I’m thrilled to hear them speak too, as I’ve had huge respect for their expertise over the years and can’t wait to hear what they have to say on the subject.

So come and hear my session on Personal Branding at #Share16 in San Francisco 26th Oct and register with discount code 10%2HearMe  >>

Hope to see you there,



Seattle Business Tradeshow Keynote on Personal Branding

Tomorrow I’ll be delivering the keynote speech to kick off the Seattle Business Tradeshow.

Here’s what I wrote about this amazing opportunity on the Delightful Blog………………….

We’re thrilled to announce I’ll be delivering the keynote speech at this year’s Seattle Business Tradeshow on Wednesday 8th June 2016.

Seattle Business Tradeshow

We’re big fans of the Seattle Chamber of Commerce and the incredible work they do here in the Puget Sound Area.

To be invited to address the delegates and exhibitors before the tradeshow floor opens is a tremendous honor, and I’m determined to make my talk informative, engaging, entertaining and, above all, actionable!

Here’s the title and what people can expect to take away from my speech:

The Art of Personal Branding: How to Stand Up & Stand Out in Business

Given just 15% of people believe what a brand has to say, while 90% of people will trust the word of a peer, family member or friend, it’s a wonder why more business people are not marketing themselves as well as their companies. The explosion in the use of digital and social media across a myriad of different devices has given professionals an incredible opportunity to stand up and stand out, not just for themselves, but as trusted advocates for their brands as well.

In this session you’ll learn why personal branding should be such an important part of your career plan, how making a better impression through your personal brand can benefit your business, and you’ll get some quick, actionable tips on how to get your wisdom and experience on the right road to being more discoverable, shareable, and memorable.

My talk will start at 2 pm on Wednesday 8th June at The Washington Convention Center.

Hope to see you there!

Also, check out our new post on the Best Employee Advocacy Platforms >> it’s a cracker!



Speaking on Influencer Marketing at the BrightEdge Share15 Conference

Well I’m just thrilled to be asked back to San Francisco for a second time to speak at the BrightEdge Share15 conference from 21st to 23rd September 2015.


Last time my talk was all about how to use link data from for digital marketing beyond SEO > like digital PR and content marketing strategy.

This year I’ve been asked to give a little wisdom on influencer marketing strategy and how we at Delightful Communications work with companies on influencer marketing initiatives AND help their executives become influencers in their own right through their personal brands.

The agenda looks amazing and I’m thoroughly looking forward to seeing friends old and new, learning a ton of fantastic things from my peers and being entertained to the max by the awesome crew at BrightEdge.

If you’re interested in coming to the conference you can get a discounted ticket by registering here and using the code AttendShare15

Looking forward to see you there!

Power of Branding – Speaking in Seattle with Tribe of Zero on Personal Branding Strategy


On 30th of July 2015 you’ll find me at Surf Cabana speaking at Tribe of Zero’s Power of Branding event here in Seattle.

I’ll be speaking on Personal Branding Strategy and how to stand up and stand out in your niche.

Looks like a great line up of speakers and at just over $100 a ticket I think it’s a bargain.

Register here:

And get $30 off the price of a ticket using my exclusive code: MEL307

Hope to see you there at the end of the month!

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If this site has piqued your interest in hiring Mel, either as a speaker for your event or as a consultant for your business, contact him now to start a conversation about how he can help...

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