Mel is Founder of Delightful Communications, a Seattle-based Social Media, Digital PR and Personal Branding consultancy. This is his personal blog, a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to people's faces.
Speaking at De Montfort University last week was a joy! The students were good listeners (they had to be as I banged on well over my allotted time) and Diane Taylor, their esteemed doctor of humanities and media, was a great hostess.
I was given a tour of The Curve Theatre, a brand-spanking-new entertainment hub in the town which towered into the mid-day blue sky with a curious infinity-like grace.
I’m not normally in awe of modern architecture but could have craned my neck at it for hours!
When you’ve just taken out insurance with a new provider, it’s bad enough to get an email with a subject line saying:
“Customer reminder: You (sic) home insurance is due for renewal in 15 days”
But when you get another one a few minutes later saying -
“Customer reminder: You (sic) home insurance is due for renewal in 5 days”
- alarm bells should definitely start ringing!
This happened to me this week but Swinton were swift to rectify the problem with yet another email with a subject line:
The emails content was perfect:
“We are very sorry but we have made a mistake in sending you an email informing
you that your home insurance is due for renewal. This email has been sent to
you accidentally by an over enthusiastic member of our team. Please ignore this
and we are sorry for any misunderstanding this has caused.
If you do have Home Insurance with Swinton, please refer to your policy
documentation or local branch for details of your exact renewal date and ignore
the email that has been sent in error.
The Swinton Team”
Nice customer service Swinton!
Just goes to demonstrate the effectiveness of putting your hands up, admitting your wrong with a bit of humour, and setting your customers expectations that they have nothing to action or worry about!
During the latter part of 2008, not a day went by without someone pinging me for some of the I’m A PC stickers I have adorning my laptop!
Well 2009 has bought new riches to my desk in Cardinal Place in the form of blue and yellow stickers AND…………………………….two T-shirts!
“I’m A PC” Ts are like gold dust and you can see why from how fabulous I look in one!
So I’ve decided to give them away in a competition which is tied to New Years Resolutions and Ambition!
The question is very simple:
“What will you be in 2009 and why?”
Imagine what you want to achieve over the next twelve months, and think what you’d want on an “I’m A ???” T-shirt at the end of the year.
I’ll start by saying I want to have a T-shirt saying “I’m A Super-Happily Married Man!”
Because I’ve started the ball rolling towards the most important day in my life and, although I know the next 8 months will be a logistical and financial challenge, I’ll try my hardest to get through it with as little stress as possible and with a huge smile on my face once I’ve said I DO!
Now that’s a pretty personal one but it can be career or work-related!
Over to you……comment below! I’ll pick the winner next week!