Search Engine Marketing Archive

Your Freedom – Nick Clegg’s Government Law Change Site

Great idea!

Nick Clegg’s crowd sourcing site has caused quite a stir in this Web 2.0 world.

You Freedom

“We’ve had an excellent response so far, with over 2,205 ideas, 7,419 comments and 18,000 votes in our first day.”

Would like to have found it in the search results instead of mining it through news articles so am doing my bit for SEO – Your Freedom!

Get on it and help make a change!

Bing UK & the 3 Lions – Come on England!


Bing UK’s homepage today – inspired as it is sophisticated.

The below photo that Ashley took on safari in South Africa last year, will be me from about 7.30pm tonight.

Ashley I may now have American family, but when it comes to sport……

Microsoft Advertising & adCenter Blog Posts – 11/06/10

Video: Steve Ballmer at SMX West with Danny Sullivan
















Just back from holiday having missed this, so just taken a peek.

So pleased Danny got to finally quiz Steve B and, as someone who’s been at Microsoft for 5 years talking about search and adCenter, so pleased to see our CEO up there so eloquently explaining the problems we have with search, and what Bing is setting out to achieve in solving those conundrums.

Not Going to SMX West to See Steve Ballmer

I’ve never actually been to an SMX in the US, just London & Stockholm, but this one looks like a cracker as Danny Sullivan finally gets to meet & quiz Steve Ballmer.


Last summer, I got to meet and interview Steve – CEO of Microsoft in case you didn’t know – for a whole 81 seconds.

Why so short? Well it was for an internal video, I only had to ask a couple of questions, and he’s a jolly busy man.

A great character and incredibly close to the detail of what we do in search and the advertising business, I know that an hour with Danny will be one of THE search chats of 2010.

Check out my interview with Danny on what to look out for at SMX West 2010

Have fun if you’re going!

Searching For Santa at SES Chicago 2009 & Finding Bing

A very Greg Jarboe looking Santa, quizzes the searcherati at Search Engine Strategies in Chicago about what they want for Christmas.

Jim Sterne, Matt McGowan, Motoko Hunt, David Szetela, Dave Naylor, Anne Kennedy, Bryan Eisenberg and Li Evans all feature.

Bill Hunt gets the festive link lovage though – watch till the end to see why!


Wish I’d gone now!!!

Lee Odden on Social Media Marketing at PubCon 2009


I couldn’t make it to PubCon this year, but with so many bloggers and video folks there, you are never very far from the action online.

One of my fave Social Media folks is Lee Odden who writes for TopRankBlog and in this 4 min interview with Mike McDonald from WebProNews, Lee talks about whether social media should be a direct marketing tactic, building relationships, branding.

“It’s not a silver bullet, it’s a method of communicating a message.”

A Change of Focus….

I’ve been doing search for 9 years. Except for 10 months in 2001 when I was a display advertising traffic manager for BTLooksmart, search engine marketing has been what I do.

From “Submit-a-Site” and BidSmart to managing blue chips at 24/7 and being part of the team that launched Microsoft adCenter in the UK, the keyword has been “search” and I’ve loved every minute of it.

But more recently I’ve been focused on the social media aspect of what our Microsoft Advertising Community team does. We were originally set up in 2006 to help and support advertisers as they signed up to adCenter. We were also on the frontline at events for answering questions about the platform and dealing with all the suggestions on how we might improve.

As the months have gone on, the way we’ve done business – via blogs and forums – has become more and more important. Social Media Marketing is now almost a given where 3 years ago it was seen as a luxury or nice-to-have.

Last October, when our team moved under Mark Young in Global Trade Marketing, he asked why were only doing this kind of work for adCenter? Why not work towards helping our other audiences in research, mobile and display have a direct feedback mechanism to the product & marketing teams that build the tools they use every day?

So in June we launched the Microsoft Advertising Community site! It’s a vibrant hub of social activity in the forums but also on the different blogs and this is where my “role tweak” comes in!

My area of focus is now the Microsoft Advertising Blog – this is where we’ve already on-boarded Young-bean Song and the Institute guys, we’re also talking about in-game advertising, mobile advertising and display.

This will grow, as will our social media foray. We now have @MSAdvertising @adCenterBlog and @adCenterRep and our Facebook Page cranking out tips, tricks and announcements and I’ll be looking to build our following globally to help continue our support of an industry we’re so passionate about.

So it’s not huge news, it’s not a new job, it’s just a change of direction for me from search and PPC to other forms of digital that need the same love, the same explanation/education, the same feedback and evangelism channels that we’ve been giving to adCenter for the past 3 years.

We’re also going great guns on events too – Cannes Lions and Advertising Week were very exciting and successful for our team with tens of thousands of interactions with our Tweets, posts, photos and videos, so it’s not like I’m chained to my desk either!

And it’s also not like I’m not keeping my hand in with search either. With all advertising becoming digital in the next 5 to 10 years, having an understanding of all marketing in the mix is crucial for anyone’s success in this space so Bing it on!!!

Any feedback, and ideas then shoot them through. I’m always listening!

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