Internet Marketing

4As Transformation 2011 Blog Coverage #Transform2011


My boss and close colleague, Jenny and Kaila, have been Tweeting it up in Austin Texas at the 4 A’s and have captured an incredible amount of coverage from the conference.

Take your pick from this extensive list of advertising insight and delight:

ANA President and CEO, Bob Liodice, on FTC’s Do Not Track Proposal

The War for the Living Room is On at Transformation 2011

Social Media Fanatics Share Social Marketing Tips at Transformation 2011

Boomers Game as Much as Teens – Jeffery Cole on Boomer Insights at Transformation 2011

Transformation 2011: Fareed Zakaria, TIME Editor and CNN Host, on Globalization

Transformation 2011: Brand Building with Killer Content

Interview: Keith Lorizio on Agency Relationships at Transformation 2011

They even found the time to throw some photos up on Flickr: Transformation 2011

Looking forward to being on the ground at this fab event next year!

Sports Illustrated Swimsuit Edition Dips with Microsoft Tag


Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.

When readers scan the tag they can:

· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.

· Watch behind-the-scenes video of all 17 models in the 2011 issue.

· Share videos via Facebook, Twitter or e-mail.

· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.

· Download Sports Illustrated’s new Swimsuit Mobile App.

Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.

To time-pressed to read?

Spend 90 seconds watching the below video to see what Tag has to offer.

Microsoft Deep Zoom Photo Demo Video

Following on from yesterday’s Pivot video is the second in Stephen Kim’s demos from AdWeek.

Check out the Hard Rock Memorabilia installation for yourself!

Microsoft Pivot Demo Video

Recorded at Ad Week, Stephen Kim demos Pivot to a packed audience at our session on the Future of Digital Marketing.

When we were at Cannes and this was shown, the agencies went mad for it!

Advertising Week 2010 Video & Links

Really proud of the team this year!

Awesome job on the ground and Cherry, our video crew were amazing!

Here are some links to all the great content we created!

Navigating the Future of Digital Marketing Video–Advertising Week 2010

Stephen Kim on Digital Creativity at Advertising Week 2010

Blake Mycoskie from TOMS Shoes interviewed at Ad Week 2010

Video: Interview – Charles Johnson on Microsoft Mobile Advertising & Windows Phone 7

Doing Deals with Devil: AOL’s Content Play at AdWeek 2010

Kinectimals Demo for Xbox 360 at Advertising Week

AdWeek 2010: Defining Value and Driving Conversations on the Facebook Frontier

Navigating the Future of Digital Marketing at Advertising Week 2010

The Power of Positive Impact: 10 Billion Impressions, 0 Media Budget – AdWeek 2010

Doug Sweeney, Levi’s VP of Brand Marketing: Revitalizing Levi’s Brand and Rebuilding America – AdWeek 2010

Consumer Adoption of New Technologies and What it Means for Marketers – Advertising Week

Video: Interview with Carolyn Everson at Advertising Week 2010

Video: Interview with Rik Van Der Kooi at Ad Week 2010

Video: Kinect for Xbox 360 Demo at Advertising Week 2010

AdWeek 2010: Attracting Generation Luxur-Y

Have You Checked in Yet? OMMA Panel on the Future Fortunes of Mobile Location-Based Services at Ad Week

D. Costolo, Twitter COO: Brands, Monetization and Why Twitter Isn’t Competing with Facebook – AdWeek 2010

Sheryl Sandberg, Facebook COO: The Web is Being Rebuilt and Marketing is Part of the Solution

Video: Talking Kinect and Me TV with Mark Kroese at AdWeek 2010

David Moore, IAB MIXX 2010 at AdWeek: Online Has Arrived and It Is Unstoppable

Designing an Agency for the Digital Age – Part 2 at Advertising Week 2010

Video Highlights from Day 1 at Advertising Week

Carat Research: It’s A New (Digital) World for Shoppers – AdWeek 2010

Designing an Agency for the Digital Age – Part 1 at Advertising Week 2010

Video Interview with Darren Huston at Advertising Week 2010

Brand-building Jedis: Influence Beyond the Q Score at AdWeek 2010

Digital Affluencers: When to Wrestle With the Pig at AdWeek 2010

Our Advertising Week 2010 Kick Off Video

TV for Me at IAB MIXX 2010 at AdWeek NYC 2010

Seth Godin Opens IAB MIXX 2010 at AdWeek in NYC

Beyond the Banner at Ad Week 2010 with Microsoft Advertising

Interview with Carolyn Everson at Ad Week

One of a number of interviews we did at Advertising Week.

Carolyn’s always a pleasure to talk to, and I was particularly keen for her answer the question on women in our industry because I’d seen some negativity about panels at the conference.

More videos on our Microsoft Advertising YouTube Channel.

Blog Round Up for August – Lots of Juicy Content


Thought I’d start adding one of my fave photos every time I post some content from other blogs I have a hand in.

Today’s is a snap from a game drive at dawn in the Kruger National Park in South Africa last year. We were staying at the Arathusa Game Lodge on a holiday we’ll never forget.

Anyway…………….day dream over!

Microsoft Advertising Blog

Attention Please: Advertising in the Age of Overload

Think Visibility 2010 – Microsoft Advertising Speaking on Social Media and Community

Microsoft Advertising Asia Digital Showcase Video and Online Marketing Resources

UK OFCOM Report Proves Multi-Screen is Marketing Manna

Admira – Bringing the Emotion to Digital Affordably via TV

Microsoft Advertising TV – Episode 1 – Multi-screen Digital Research, Spikes Asia, Cloud Computing

Microsoft adCenter Blog

Yahoo! and Microsoft Search Alliance News: Organic Search Update on the Bing Blog

Digital Image: Looking After Your Online Reputation

Updated Tutorials for adCenter Desktop Beta in the Microsoft adExcellence Classroom

SES San Francisco: All Customers Are Not Created Equal

SES San Francisco: Making the Leap From Search to Display

I’ve been a very bad person and not written for Media Week for a while so promise to get back on it next week after our long weekend in the Isle of Arran.

Video: Online Advertising in Asia – China, Hong Kong, Singapore & Japan

Beautiful video from our Microsoft Advertising team in Asia showcasing all the creative digital goodness they’ve been spreading around the net over the last few months.

I’m off down there soon to learn more about the teams and the region, so more on that soon.

Just written a post with all their online collateral on: Microsoft Advertising Asia Digital Showcase Video and Online Marketing Resources

The video is also on our Microsoft Advertising YouTube Channel

Let me know what you think!

Digital Advertising Case Studies


Just posted on the Microsoft Advertising Blog about our digital advertising case studies which are all up on our ad site in Silverlight glory.

Includes insight from campaigns we’ve run for Pepsi, Sony, Sprint, Coca-Cola, Bing, Cadbury, P&G, Toyota, Kia, Nivea and loads more.

Pretty cool that you can pick and choose via different criteria.

The team say it’s set to grow as we get more and more advertisers to partner with us on talking about their campaigns in detail.

Brian Blessed’s Tom Tom SatNav Acceptance Speech

The man, the myth, the legend that is Brian “Gordon’s Alive!” Blessed has just become the voice of Tom Tom after a Facebook campaign where he garnered over 25,000 votes.

As a commenter on YT says, why hasn’t he been given a knighthood?

Did drama with his daughter Roz at university. Lovely family!

Just listen to his thank you to see why I’m so proud to be British!

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