Internet Marketing Archive

Links from Other Blogs I Write for 6/8

UK Social Media Stats and Research Video

Been sent this video by Miguel at Simply Zesty which outlines some nice statistics specific to social media in the UK.

The source is apparently the Oxford Research Agency according to a comment on their YT channel which suggested we Google them.

I found them right as rain on Bing Winking smile too!

Nice way to promote your agency, by being helpful and informative rather than going straight in for the sell too!

Two interviews plus Links From My Other Blogs

Behavioural Targeting & Advertising Video from IAB UK

Nice, concise and visual from Nick Stringer and the guys at the IABUK

I wrote a piece for Media Week on BT last year.

As more and more main stream press start talking about privacy and the issues around it, I’m finding it easier for non-industry friends and family to accept behavioural targeting as a valid way to reach them and keep the services they love and care about FREE!!

Tell people Microsoft, Google and Yahoo! are about to start charging for search, video and email and there’d be a riot…….

Links From My Other Blogs – 2

Celebrating 5 years at Microsoft

Today marks my 5th year at Microsoft.

Here are some memories/highlights/milestones:

5 years ago – I got up early  – 4am – dragged myself to Waterloo, and caught the train with the fabulous, and now newly married, Nitin Hegde, to Paris where I witnessed the first ever ad go live from adCenter on I then spent the next 2 days working with my colleague Clea Blockey, to upload Expedia’s French PPC campaign, ad group by ad group, as we didn’t have a bulk upload tool back then. 😉

After 7…………..yes 7 interviews, I had joined Microsoft from 24/7 Real Media as the 1st account manager for adCenter based in London. For the next 9 months I’d work with my boss – Julie Warburton – on hiring and training the acclaimed customer service team we have today.

Very proud of Mark Richardson, Chris Wallington, Ravleen Beeston, Colm Bracken and Lee Blyth for the work they’ve done over the years with that crackpot team.

Dixon JonesDixon Jones – Not in Vegas For a Change

4 years ago – I’d just got the community manager role for adCenter in EMEA. Essentially, I was going to work with my fabulous Redmond-based social media partner – Carolyn Miller – writing PPC blog posts and managing the adCenter forum.

One of the requirements was to seek out authorities in the industry and try and help them understand our business a bit better, figure out where the pain-points were, and feedback any insight to our product teams so they use it to make our products and services better.

I remember calling up Andy Atkins-Kruger and telling him about the new job and he said, “Oh well you much come to Iceland!”


Getting Serious with Viking Kristjan

Now, I knew Iceland was not a top priority for adCenter at the time and there was no way way I’d get permission to go, but Andy said some chap called Kristjan would pay for my trip if I promised to do a cracking presentation. The rest, as far as I’m concerned, goes down as a little bit of career history.

Spending time with Dixon Jones, Anne Kennedy, Shari Thurow, Chris Sherman, Andy, Brian Clifton, Mikkel deMib Svendsen, Sara Andersson and, of course, Kristjan, showed me just how amazing the search industry was, how smart everyone on was in it, and just how much work I had to do!


Dave Naylor – Drinking Chianti in San Jose

3 years ago – I was asked by Media Week to start writing a digital blog for them. I’d also started blogging from events and doing a lot of travel, talking about adCenter and search at conferences here and in the US. It was that year I got my British Airways Gold Card because I was piling on the points with trips to San Francisco, San Jose, New York, Toronto and Las Vegas.

Just loved Brett Tabke’s post on conference speaking tips. It inspired me to write one of my own.

DSC_0181 Rand Fishkin and Dog about 100 ft from that Volcano!

2 years ago – I set up a Twitter account and Facebook page for me, adCenter and Microsoft Advertising. I had a built a case for us going “off piste” and using 3rd parties – which were sometimes competitor tools – in order to spread our news and insight a bit further.

Thankfully my boss – Jenny Leahy – was opened minded and now we have nearly 20K fans and followers across those accounts that “listen-in” anytime we have something to say.

Interesting to look back on what I said about my 3rd year working on adCenter too.

Stephen Fry

Can’t Think Who he Means!

1 year ago – I’d just got back from Cannes where we’d taken a full film crew to cover the Cannes Lions International Advertising Festival. Jenny and I just picked up the microphone and went for it, interviewing folks in the street, Microsoft execs and agency folk about the event and blogging about their responses.

It was last year that I ran into a couple of my top 5 career highlights – interviewing Biz Stone, co-founder of Twitter and of course Microsoft CEO, Steve Ballmer.

Can’t show you the last one, but it was showed internally and he didn’t disappoint!

Biz Stone

Biz Stone in Cannes

In 5 years I’ve seen us go from MSN Search, to Windows Live Search, to Live Search and now to Bing – much better brand don’t you think?!

The part of the business I work for has gone from MSN to Microsoft Digital Advertising Solutions to Microsoft Advertising.

Windows 7 was launched, Windows Phone 7 is just around the corner and Kinect for Xbox 360 means people like me with no thumb dexterity can now compete in the living room. I spent 2 hours with Blaise, the man behind Deep Zoom and Photosynth and worked with the TED guys on TED@Cannes getting exclusive back stage access to the speakers.

Thinking about it, I reckon I’ve been responsible for well over 1000 blog posts across various sites.

But, most importantly………………….. I got married to the wonderful Ashley!!

I’m immensely proud of my time here as Microsoft. I think the 2 minute wrap up video from this year’s Cannes Lions says it all about how well we are positioned in digital advertising, and long may it continue.

When people ask what I do for Microsoft, I tend to say that I do a lot of talking, either online or in person.

I couldn’t and wouldn’t have been able to do my job with out the hundreds of people that have sat and listened to what I’ve had to say.

There are swathes of people who have turned up at conferences I’ve organised, been interviewed by me or contributed guest blog posts, that have retweeted our stuff or helped promote what Microsoft Advertising is about and how we can help marketers reach huge audiences and get a great ROI.

To all those folks…………a huge thank you for helping me do my job!

I’ve singled out a few people below – I may have missed a few though as, Oil of Olay aside, I am getting old!

Dixon Jones, Dave Naylor, Rich Sutcliffe, Gordon MacMillan, Rand Fishkin and Geraldine Everywhereist, Danny Sullivan, Brett Tabke, Ciaran Norris, Will Critchlow, Steve Barrett, Tamar Weinberg, Lee Odden, Jane Copland, Will Cooper, Kieron Matthews, Jack Wallington, Emma App-Thomas, Rishi Lakhani, Richard Gregory, Shari Thurow, Anne Kennedy, Kristjan Mar Hauksson, Andy Atkins-Kruger, Andrew Goodman, Andrew Girdwood, Matt McGowan, Kevin Ryan, Chris Winfield, Dave Snyder, Greg Boser, Jon Myers, Lisa Myers, Bas Van Den Beld, Mike Grehan, Chris Sherman, Mikkel deMib Svendsen, Brian Clifton, Sara Andersson, Eloi Cassali, Peter Young, Bill Hunt, Jim Sterne, Motoko Hunt, Ian Thomas, Joost de ValkJoanna Lord and Kate Morris plus loads and loads of others!!!

Thanks again and here’s to the next 5 years!!

Links From My Other Blogs – 1


Decided to do this more often as I now write for a number of sites and have different audiences on each.

When I added up last year’s blogs contributions, I worked out I’ve been responsible for over 450 posts on digital advertising over the past 12 months!

Check ‘em out:

Media Week:

Announcing Beware the Big Turn Off

Cannes Lions 2010 – Digital Insights, Videos and Interviews

The Wall UK:

Video: Behind the Scenes at TED@Cannes

Social Media White Paper

Microsoft Advertising Blog:

Innovation in Mobile Experiences – Advertising and Windows Phone 7

Online Advertising in China Insight from Nokia and Procter and Gamble

Standing Room Only: The Rise of Rich TV at Cannes Lions 2010

More next week!

Your Freedom – Nick Clegg’s Government Law Change Site

Great idea!

Nick Clegg’s crowd sourcing site has caused quite a stir in this Web 2.0 world.

You Freedom

“We’ve had an excellent response so far, with over 2,205 ideas, 7,419 comments and 18,000 votes in our first day.”

Would like to have found it in the search results instead of mining it through news articles so am doing my bit for SEO – Your Freedom!

Get on it and help make a change!

Stargate Universe Photosynth using Silverlight

StargateImpressive Photosynth implementation using Silverlight to bring fans of the hit TV show Stargate Universe deep inside the set of the show.

Pilot's Chair What’s clever here is as you navigate between each area of the set, a 5 second video is played to promote the DVDs they’re selling.

A short, sweet, unobtrusive tactic but nevertheless, very effective way of generating desire.

imageCheck out this on-set interview with Lawrence Moroney on how Photosynth works and what it takes to create an experience like this.

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