Internet Conferences Archive

Going to Advertising Week 2009 in New York

Update: You can now catch up on all the news and coverage from AdWeek on our social media hub where you’ll find videos, photos, Tweets and blog posts following all the action: Advertising Week 2009

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If you follow our Microsoft Advertising Blog you know we’re going to be sponsoring Advertising Week in New York 21-25th of September. IAB MIXX and OMMA are going on at the same time!!

From a social media point of view, we’ll be building on our success at the Cannes Lions Advertising Festival and have put together a madcap plan for running around the 5 or 6 venues in NY with our team, blogging, Tweeting and interviewing people on video to really try and bring the conference to life for those of you who can’t make it!

It’s great that Microsoft recognise the power of social media and invest in teams like ours to go and do this sort of thing.

More next week on what we’re doing as we unveil a very cool resource!

PPC Rockstars Interview with David Szetela

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Got interviewed last week by Mr PPC Fabulous David Szetela from ClixMarketing

During the show we discuss:

· The evolution of the Microsoft Advertising Community Team

· The Yahoo! deal?!

· Microsoft adCenter as the one-stop-shop for advertisers

· Microsoft Media Network

· Search and Display ROI Uplift Research

· Microsoft Advertising Intelligence

· Atlas Search

· adCenter Desktop

· adCenter ROI – “2 times to 5 times better than on Google and Yahoo!” says David!

· SES San Jose!

· Microsoft Advertising on Social Media

Check out the interview here: Microsoft Advertising Interview with Mel Carson

Not Going to SES San Jose 2009 :-(

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Ok so it’s all my fault!

When setting our wedding date Ashley and I didn’t check the conference calendar and so didn’t spot that Search Engine Strategies San Jose falls this year from 10th to the 14th August!

What were we thinking?!

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It was only after paying the deposit on the caterers and the DJ, after friends had booked their exorbitant and non-refundable air fares from London, and after securing a super deal on an All American Mobile BBQ that we realised our gargantuan error.

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Our wedding date is set for 15th August and as much as I tried to shoehorn a trip to California into our pre-wedding itinerary, herself was having none of it!

I tried to explain that SearchBash is a very sober affair and that I would make a Wednesday morning flight back to Seattle but to no avail………

It seems some things must take precedence over one of the happiest conferences of our lives.

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I sincerely hope that you enjoy the week, that Mike Grehan & Kevin Ryan behave themselves 🙂 and that the keynote speeches are much better than my best men’s are going to be!

Do say hi to all my Microsoft colleagues who’ll be there in force, and get a 20% discount by checking out this post on Microsoft Advertising Community!

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P.S. Can you believe she won’t let me TwitPic her coming down the aisle?!!!

First Impressions – Cannes Lions 2009

Well less than 24 hours after entertaining and being entertained by Will Carling post the Microsoft Search Summit – more on that at a later date – I’m in The Palais Stephanie in Cannes having had another of the maddest 24 hours of my career!

First impressions are that this festival is full on. There are people from all over the world here to learn, be wowed and experience some of the most cutting edge advertising on the planet- a lot of which is now digital!

We arrived last night and sped to Marco Polo’s a restaurant on the beach, a bit beyond the town, for a very cool and laid back dinner with the whole Microsoft Advertising Team that’s out here.

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The up bright and early meeting the film crew that will help us interview a raft of folks from Microsoft execs to people on the street finding out what their expectations are of Cannes and what they’re looking forward to from the week.

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Our cyber lounge at the conference centre is pretty cool! Lots of PCs and internet access and this Microsoft Surface table I spotted with two South Americans firmly ensconced next to with their Apple Macs wide open!

They look happy don’t they!

Jenny and I have started filming with the Media Brands crew and I think we’ve found our presenting feet…..well time will tell!

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That’s me with the “I’m an FB” Tee Shirt on!

Now I’m off to the land of nod to dream up some questions to ask Biz Stone!

Check out more photos at Cannes Lions Microsoft Advertising Community and Microsoft Advertising on Facebook.

Microsoft Advertising at Cannes Lions 2009

Myself and other members of the Microsoft Advertising Community team will be in Cannes in a couple of weeks for the International Advertising Festival which we’re sponsoring.

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Do check out our Cannes Lions 2009 community site which includes blogs, photos, videos and Twitter feeds – as we ramp towards the event we’ll be adding more content and will be streaming Steve Ballmer live from our business forum during the week!

As Steve picks up Media Person of the Year we’d like to ask him some questions from our Twitter audience so follow @MSAdvertising and fire off some things you’d like to hear!

“Where Haven’t I Been?”

5 flights, 4 countries, 3 hotels, 2 hangovers and only 1 life!

The last couple of weeks have been madder than Mad Jack McMad!

1st there was Iceland and www.rimc.com – check out mine and Rand Fishkin’s post and my Facebook Photos for some insight into that incredible few days!

Then there was SES New York – check out our wild and whacky videos here, here & here!

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After a pit stop in Boston to visit my mate Dom Doyle who teaches Theology at Harvard, it was onto Toronto where I spent time with the Canada team and participated in a round table with some of Canada’s finest press folk and managed an amusing dinner out with Vanessa, Danny and Andrew & Mona from www.PageZero.com

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Now I’m in Seattle meeting with my team, planning the next year’s worth of excitement and doing lots of work during downtime on the wedding!

After two weeks it’s a bit odd being away from Englandshire, but travelling sure makes sure you’re busy.

It amuses me how some people seem to think it’s all glitz and glam, but believe me you yearn for your own bed and a daily dose of Radio 5 Live!

The key is to make long trips comfortable and I have some tips on how to get the most from your mileage…….but I’ll save them for another day!

BTW – If anyone can name the BBC comedy and character who says the words in the title of this post, I’ll send them a surprise!

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