Internet Conferences Archive

CES 2010 & Digital Hollywood – Gambling on Mobile & Social Media

Dummy

All manner of gadgets and gizmos here at CES in Vegas. Specialling liked getting my hands on the HTC Touch Pro 2 which will be delivered to me in the UK shortly.

Windows Mobile 6.5 looks a great improvement on 6.1 although no one was saying what 7 might bring!

I’m about to rush out the door to catch the last few sessions, so am cheekily linking to a couple of posts I’ve done on the discussions around social media and mobile and one my colleague Ginny has written about gaming.

Social Media Discussed at CES 2010 Digital Hollywood

Getting Connected at CES 2010 & Digital Hollywood – Day 2

Game Power – New Year’s Predictions from Digital Hollywood at CES 2010

Steve Ballmer at CES 2010 plus Digital Hollywood

Check out our Facebook Page and some photos too!

 

HTC Touch pro 2

Booth

CES 2010 in Vegas Baby!

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Just got time to post this while in Vegas for the Consumer Electronics Show – wrote a post last night on Steve Ballmer’s CES 2010 Keynote

Check out the Facebook Page for a load of photos!

Will post back soon!

 

BTW the guy in the photo is Ryan Asadorian who not only got inducted to Microsoft with me but is also the Seahawks mascot Blitz!

Dell’s Richard Binhammer on Social Media

Richard, a lovely man who I met at a Dell Social Media Huddle organised by the equally lovely Kerry Bridge, on how Dell use Social Media to listen,learn and engage with their customers.

He also talks about how they have managed to generate $6m from Twitter!

Searching For Santa at SES Chicago 2009 & Finding Bing

A very Greg Jarboe looking Santa, quizzes the searcherati at Search Engine Strategies in Chicago about what they want for Christmas.

Jim Sterne, Matt McGowan, Motoko Hunt, David Szetela, Dave Naylor, Anne Kennedy, Bryan Eisenberg and Li Evans all feature.

Bill Hunt gets the festive link lovage though – watch till the end to see why!

😉

Wish I’d gone now!!!

A Change of Focus….

I’ve been doing search for 9 years. Except for 10 months in 2001 when I was a display advertising traffic manager for BTLooksmart, search engine marketing has been what I do.

From “Submit-a-Site” and BidSmart to managing blue chips at 24/7 and being part of the team that launched Microsoft adCenter in the UK, the keyword has been “search” and I’ve loved every minute of it.

But more recently I’ve been focused on the social media aspect of what our Microsoft Advertising Community team does. We were originally set up in 2006 to help and support advertisers as they signed up to adCenter. We were also on the frontline at events for answering questions about the platform and dealing with all the suggestions on how we might improve.

As the months have gone on, the way we’ve done business – via blogs and forums – has become more and more important. Social Media Marketing is now almost a given where 3 years ago it was seen as a luxury or nice-to-have.

Last October, when our team moved under Mark Young in Global Trade Marketing, he asked why were only doing this kind of work for adCenter? Why not work towards helping our other audiences in research, mobile and display have a direct feedback mechanism to the product & marketing teams that build the tools they use every day?

So in June we launched the Microsoft Advertising Community site! It’s a vibrant hub of social activity in the forums but also on the different blogs and this is where my “role tweak” comes in!

My area of focus is now the Microsoft Advertising Blog – this is where we’ve already on-boarded Young-bean Song and the Institute guys, we’re also talking about in-game advertising, mobile advertising and display.

This will grow, as will our social media foray. We now have @MSAdvertising @adCenterBlog and @adCenterRep and our Facebook Page cranking out tips, tricks and announcements and I’ll be looking to build our following globally to help continue our support of an industry we’re so passionate about.

So it’s not huge news, it’s not a new job, it’s just a change of direction for me from search and PPC to other forms of digital that need the same love, the same explanation/education, the same feedback and evangelism channels that we’ve been giving to adCenter for the past 3 years.

We’re also going great guns on events too – Cannes Lions and Advertising Week were very exciting and successful for our team with tens of thousands of interactions with our Tweets, posts, photos and videos, so it’s not like I’m chained to my desk either!

And it’s also not like I’m not keeping my hand in with search either. With all advertising becoming digital in the next 5 to 10 years, having an understanding of all marketing in the mix is crucial for anyone’s success in this space so Bing it on!!!

Any feedback, and ideas then shoot them through. I’m always listening!

Microsoft LookingGlass Video Demo

So this is the demo of Looking Glass that Stephen Kim gave at Advertising Week in New York a few days ago.

A few hours before I’d published a post about the code-named LookingGlass which outlined its features, but more importantly that it’s a proof-of-concept and just one of a number of projects teams at Microsoft are working on to really start making sense of all the data available within the social media space and make it actionable.

I interviewed a few folks after the presentation and the reception was great. What agencies and advertisers alike were excited about was the ability to layer external data on top. So using APIs you’ll have the functionality to add in call centre numbers or sales information to really knuckle down and spot trends or potential pitfalls that you can then do something about, and quickly!

We’re excited about the great coverage on ClickZ, AdAge & TechCrunch and from Andy Beal and I know Jamey and Marc will relish more of your thoughts!

Yusuf Mehdi at IAB MIXX Video at Advertising Week 2009

Well we’re having a blast over here in New York, working hard – 18 hour days – and playing hard for the rest of the time!

Feel very privileged to have been in the front row at Yusuf’s speech which I wrote about on Monday and there’s been a tremendous reception for my post on Ashton Kutcher’s keynote conversation yesterday.

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Today we’re announcing LookingGlass and doing a ton more Tweeting and Blogging.

But check out the demo Yusuf does in this video. If you don’t have 40 minutes for the whole thing then just fast forward to the Bing demo at about 10.30 and that jaw dropping virtual reality stuff at 21 minutes!

AdWeek New York 2009 in Videos Photos & Twitter

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Really pleased with this combined effort from our design/marketing/community teams at Microsoft Advertising.

image We’ve just launched this Advertising Week 2009 social media hub which includes a Twitter feed of everything being talked about in relation to the event and videos of interviews we’ve done before and we’ll be doing during our time there. 

image There’s a photo stream and including a very cool DeepZoom plug-in on the home page!

I’ll be in New York for the week blogging and Tweeting, so hope to catch up with a lot of you there!

If you can’t make it I hope you’ll drop by this site now and again…

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