Stargate Universe Photosynth using Silverlight

Impressive Photosynth implementation using Silverlight to bring fans of the hit TV show Stargate Universe deep inside the set of the show.

What’s clever here is as you navigate between each area of the set, a 5 second video is played to promote the DVDs they’re selling.

A short, sweet, unobtrusive tactic but nevertheless, very effective way of generating desire.

Check out this on-set interview with Lawrence Moroney on how Photosynth works and what it takes to create an experience like this.