Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Three years on and the Bing guys have added a whole new experience including a social bar based on research that we trust our friends thoughts on products and places.
Very chuffed and proud that Qi Lu, who’s in the video, said yes to being in Pioneers of Digital!
Exceptional video from our Latin American team, who’ve just launched advertising on Skype via Microsoft Advertising in a whopping 17 countries including: Argentina, Chile, Colombia, Mexico, Venezuela, Peru, Uruguay, Latin America HQ (Miami), Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador and Guatemala.
Read more on what’s on offer on the Microsoft Advertising Latin America site as there’s a presentation you can download and a lot more info!
This has been no mean feat, so congrats to the guys in Miami!
Personally never used anything else. This new campaign for IE9 might persuade you to go the same way. Nice use of Tumblr too……and some very funny diagrams!
This is a great a example of being agile in marketing. The #SmokedByWindowsPhone videos have been so successful, Ben Rudolph and team have turned them into ads. #Genius!
Check out the Microsoft Advertising Blog next week for my interview with the great man that we recorded last week!
He’ll talk about this challenge as well has role at Microsoft and other stuff.
What do you think of the Windows Phone ads?
One minute and fifty-four seconds of yummy rich media goodness, showcasing the IAB Rising Stars and some fabulous executions on MSN including the Filmstrip, Pushdown, Billboard and Sidekick.
Great to see there’s more on the way too!
Can’t see the video? Click Here!
Fulfilled a career ambition this week and got 5 minutes with the charming CEO of WPP, Sir Martin Sorrell at CES 2012 in Las Vegas.
In this little shimmy, we chat about advertising spend and where marketers should be concentrating their budgets, and he talks about mobile being the big bet for the near future.
Allow me to keep beaming for a little while longer! 
In case you were wondering what the future looks like……..
Had the great fortune to interview Jaron earlier this year.
He’s going to be at Advertising Week in NYC next month where I hope to catch up with him again.
Watch this 90 second video to see what he has in store for the advertising folk at the world’s largest gathering!
And be prepared for stories of Maggie’s first flight, as she’ll be coming too…..
Quick 1 min video to share as the Microsoft Advertising UK team aired the 1st IAB Film Strip Ad on MSN yesterday with Ford Focus.
This ad format has cause quite a positive stir in the industry because of its innovation around engagement and interactivity.
It also won an award!
What do you think? Seen any other good examples of online advertising recently?
Can’t see the video? Click here!
I was a terrible tease on Twitter and Facebook yesterday but can now share that I am writing a book!
Through an incredible set of events and connections – which include a paradise island, a Mayfair dinner, my first ever interview and a pint of Tribute in SW London – I’m co-authoring a book on digital advertising, marketing, search and social media with Professor Paul Springer of Ads to Icons fame.
Published through Kogan Page in the UK, US and Asia, it’ll be a collection of stories about people in the digital industry that have done ground-breaking things to help shape it and propel it forward.
There are some very good books out there about products and services, and there are some very good books on theory and best practice. Our writing will engage with, and expose the thinking and the stories behind those people who helped conceptualize those products and services, and who were the first minds to start mapping out the theories and online institutions that make digital what it is today.
That was the news. 
I’m incredibly privileged to be working with Paul and Kogan Page and we’ll have updates on the name and when and where you can pick up a copy of the book very soon…..
P.S. Follow Pioneers of Digital on Twitter.
Subscribe to Mel's RSS feed via email.
© 2010 - 2012 Copyright 2008-2010. Mel Carson
Site by Bronco
