Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Fulfilled a career ambition this week and got 5 minutes with the charming CEO of WPP, Sir Martin Sorrell at CES 2012 in Las Vegas.
In this little shimmy, we chat about advertising spend and where marketers should be concentrating their budgets, and he talks about mobile being the big bet for the near future.
Allow me to keep beaming for a little while longer! 
In case you were wondering what the future looks like……..
Had the great fortune to interview Jaron earlier this year.
He’s going to be at Advertising Week in NYC next month where I hope to catch up with him again.
Watch this 90 second video to see what he has in store for the advertising folk at the world’s largest gathering!
And be prepared for stories of Maggie’s first flight, as she’ll be coming too…..
Quick 1 min video to share as the Microsoft Advertising UK team aired the 1st IAB Film Strip Ad on MSN yesterday with Ford Focus.
This ad format has cause quite a positive stir in the industry because of its innovation around engagement and interactivity.
It also won an award!
What do you think? Seen any other good examples of online advertising recently?
Can’t see the video? Click here!
I was a terrible tease on Twitter and Facebook yesterday but can now share that I am writing a book!
Through an incredible set of events and connections – which include a paradise island, a Mayfair dinner, my first ever interview and a pint of Tribute in SW London – I’m co-authoring a book on digital advertising, marketing, search and social media with Professor Paul Springer of Ads to Icons fame.
Published through Kogan Page in the UK, US and Asia, it’ll be a collection of stories about people in the digital industry that have done ground-breaking things to help shape it and propel it forward.
There are some very good books out there about products and services, and there are some very good books on theory and best practice. Our writing will engage with, and expose the thinking and the stories behind those people who helped conceptualize those products and services, and who were the first minds to start mapping out the theories and online institutions that make digital what it is today.
That was the news. 
I’m incredibly privileged to be working with Paul and Kogan Page and we’ll have updates on the name and when and where you can pick up a copy of the book very soon…..
P.S. Follow Pioneers of Digital on Twitter.
So this is the longest post I’ve ever written! 
Above is a snazzy infographic our US team designed to demonstrate how “social” the MSN audience is.
In advertising world dominated by the buzz around social media, and budgets drifting that way from “traditional” digital channels, it’s important to show that stalwarts like MSN still have the necessary clout to start and prolong word-of-mouth discussion about consumer products and services.
Read the blog post here where you can get our social media/word-of-mouth research paper.
Got to spend 8 minutes with the creative director for Xbox 360 – Kudo Tsunoda – at Cannes Lions 2011 this week.
Quite a force in person – I’d sneaked into watch his session rehearsal – and quite the demoer, Kudo has a presence and articulation quite unlike anyone I’ve ever met.
Check out us talking about Kinect, why it’s sold so well, and listen to the advice he gives to creatives on how to get the most from the Xbox platform.
Video………PLAY!
Just loved getting a few minutes with Jess Greenwood from Contagious Mag at Imagine 2011.
She talks a lot of sense, especially about the move from 360 to 365 marketing thanks to digital and social media.
Other favourite videos in the series:
Ad Vision: Rob Campbell, Wieden and Kennedy on Digital Advertising in China – Cannes Lions 2011
Ad Vision: Kelly Bennett, VP of Interactive Marketing at Warner Bros – Cannes Lions 2011
Ad Vision: Phil Thomas, CEO of Cannes Lions – Cannes Lions 2011
Ad Vision: Allison Arden, VP and Publisher for Advertising Age – Cannes Lions 2011
Ad Vision: Peter DeLuca, VP of Advertising at T-Mobile – Cannes Lions 2011
Ad Vision: Calvin Soh, Chief Creative Officer at Publicis Group Asia – Cannes Lions 2011
Ad Vision: Chuck Porter, Chief Strategist at Crispin Porter and Bogusky – Cannes Lions 2011
Ad Vision: Curt Hecht, CEO of VivaKi Nerve Center – Cannes Lions 2011
Just 5 more days to go until I get on a plane bound to help out our participation at Cannes Lions.
Follow me on Twitter for all the news and views from the Croisette!
I’ve written about Photosynth a number of times and about Blaise Aguera y Arcas too.
In this video, the Photosynth guys introduce the iPhone App they’ve developed and show some really compelling demos.
I just love the constant revisiting of the verb “share”. As last week’s announcement by the Bing team shows, we’re accelerating towards a world where social integration in search will help us make decisions even faster.
With the world going more mobile, finding that restaurant, art gallery or park more quickly, means more time to take more photos and share the experience via technology like this.
Photosynth has come so far in the last 4 years, I can’t wait to see what guys come up with next….
Can’t view the video? Click Here!
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