Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Quick 1 min video to share as the Microsoft Advertising UK team aired the 1st IAB Film Strip Ad on MSN yesterday with Ford Focus.
This ad format has cause quite a positive stir in the industry because of its innovation around engagement and interactivity.
It also won an award!
What do you think? Seen any other good examples of online advertising recently?
Can’t see the video? Click here!
Ever wondered whether this is the year of mobile? Listen to Jon Haber from OMD’s Ignition Factory, and tell me this form of connecting with consumers “on the go” hasn’t got a whole lot more exciting over the last 18 months!
Salivating yet?
Who needs to go down to Lake Washington for Seafair, when you can watch the Blue Angels from the comfort of your own home?
Filmed from our deck, they flew so low they set off car alarms on our street. Check out the very cool final frame fly past!
We had a fantastic evening at Seattle’s Seafair Torchlight Parade last night.
Thousands lined 4th Avenue from The Seattle Center to Qwest Field and we found a spot on Washington that saw a lot of action from the 100 groups of participants that had come from from all over the Pacific Northwest.
John Stewart – England is AWSOME! from Tim Deiling on Vimeo.
Watched Prime Minister’s Questions on BBC America the other day and knew something like this would be put together!
Utterly hilarious!
So proud to be British….. 
Thanks to my brother James for the tip!
This year was my 3rd Cannes Lions Festival, and we had a cracking line up and loads to do social media-wise.
On the Tuesday morning I got a call from Ashley saying she was having contractions, so the next day I made the mad dash back to Seattle on 3 planes, only just making each flight.
She was OK, and we’re still waiting for the baby, but I was really proud of the guys on the ground in the south of France who re-grouped and proved I was surplus to requirements.
This is the highlights video which features the best of our participation at this year’s event!
Au revoir!
Shoe manufacturer KSWISS are using the character Kenny Powers from “Eastbound & Down” in their new campaigns to drive people to the Foot Locker stores.
Below you’ll see how they’re using Microsoft Tag to create a more interactive and engaging experience for their customers!
Another video from Cannes. Met Peter through Amanda Groty and Poppy at Hill & Knowlton.
Loved their approach to building their brand, and especially the suprise at just how successful they’d been.
Adore the “simple people….” mantra!
Thoughts?
Got to spend 8 minutes with the creative director for Xbox 360 – Kudo Tsunoda – at Cannes Lions 2011 this week.
Quite a force in person – I’d sneaked into watch his session rehearsal – and quite the demoer, Kudo has a presence and articulation quite unlike anyone I’ve ever met.
Check out us talking about Kinect, why it’s sold so well, and listen to the advice he gives to creatives on how to get the most from the Xbox platform.
Video………PLAY!
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