The Future of TV via Ross Honey from Xbox

This post was cross-posted from the Pioneers of Digital Blog: The Future of TV

While is was in New York a couple of weeks ago for the Digital Content NewFronts, I finally got to meet Ross Honey who heads up advertising and entertainment on Xbox.

Not only is he a great bloke (and an excellent presenter – he’ll be in Cannes with us for the advertising festival), he also has some important things to say about the future of TV – essentially that the future is here and his team has helped create it!

Through more choice, easier discoverability via Kinect voice control, and by creating new and engaging experiences through social and more interactive technology, Ross claims that Xbox has fundamentally changed the way we “watch” TV and that it’s all available NOW!


A curious by-product of moving to the US is being introduced to the ubiquitous estate sale. Every weekend, while driving through any suburb of Seattle, you’re likely to see signs pointing to houses where the occupants have ”shuffled off this mortal coil”, and all their worldly possessions are up for grabs. I passed through one at the weekend and spotted a TV not unlike the one above. It got me thinking about how times have changed so rapidly in the entertainment space and how the pace of innovation seems to have accelerated over the past couple of years.

Hearing the bold claim by Ross got me thinking how lucky I am to be playing small part in the future of all this change. When I was given a ZX Spectrum in 1980, I couldn’t dream that in 30 years time I’d be working with people who were creating technology that not only entertains so beautifully, but that can really change the world.

OK! Waxing lyrical over! Back to work…..



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