And after watching this video interview. Why wouldn’t you?
Technology
Baratunde Thurston Talks About The IAB MIXX Awards
Next week I’ll be in New York for Advertising Week.
We have a whole team going who will be flat out covering the event with our blogs, videos, Twitter, Facebook and more.
Here’s a link to our highlights video from last year so you get a flavour what we’ll be getting up to.
Check out Baratunde from The Onion, who’ll be MCing the IAB MIXX Awards and warns that anything can happen.
It can and it will next week. So stay tuned and don’t miss out!
Jaron Lanier at Advertising Week’s IAB MIXX Conference
Had the great fortune to interview Jaron earlier this year.
He’s going to be at Advertising Week in NYC next month where I hope to catch up with him again.
Watch this 90 second video to see what he has in store for the advertising folk at the world’s largest gathering!
And be prepared for stories of Maggie’s first flight, as she’ll be coming too…..
Ford Focus UK IAB Film Strip Ad
Quick 1 min video to share as the Microsoft Advertising UK team aired the 1st IAB Film Strip Ad on MSN yesterday with Ford Focus.
This ad format has cause quite a positive stir in the industry because of its innovation around engagement and interactivity.
It also won an award!
What do you think? Seen any other good examples of online advertising recently?
Can’t see the video? Click here!
I’m Writing a Book!
I was a terrible tease on Twitter and Facebook yesterday but can now share that I am writing a book!
Through an incredible set of events and connections – which include a paradise island, a Mayfair dinner, my first ever interview and a pint of Tribute in SW London – I’m co-authoring a book on digital advertising, marketing, search and social media with Professor Paul Springer of Ads to Icons fame.
Published through Kogan Page in the UK, US and Asia, it’ll be a collection of stories about people in the digital industry that have done ground-breaking things to help shape it and propel it forward.
There are some very good books out there about products and services, and there are some very good books on theory and best practice. Our writing will engage with, and expose the thinking and the stories behind those people who helped conceptualize those products and services, and who were the first minds to start mapping out the theories and online institutions that make digital what it is today.
That was the news. 
I’m incredibly privileged to be working with Paul and Kogan Page and we’ll have updates on the name and when and where you can pick up a copy of the book very soon…..
P.S. Follow Pioneers of Digital on Twitter.
Video: The Future of Mobile Advertising & Creative
Ever wondered whether this is the year of mobile? Listen to Jon Haber from OMD’s Ignition Factory, and tell me this form of connecting with consumers “on the go” hasn’t got a whole lot more exciting over the last 18 months!
Salivating yet?
Social Media Infographic on MSN Word-of-Mouth
So this is the longest post I’ve ever written! 
Above is a snazzy infographic our US team designed to demonstrate how “social” the MSN audience is.
In advertising world dominated by the buzz around social media, and budgets drifting that way from “traditional” digital channels, it’s important to show that stalwarts like MSN still have the necessary clout to start and prolong word-of-mouth discussion about consumer products and services.
Read the blog post here where you can get our social media/word-of-mouth research paper.
MSN: Social Media Word-of-Mouth Infographic
Some pretty nifty social media/word-of-mouth research from our US team showing how MSN is an excellent platform for social advertising.
Citing three main reasons around drivers, quality and receptivity, it shows MSN is still as important as ever in the marketing mix for brands to harness its breadth and engagement.
Handy infographic below too!
Seattle Event: Tech Trends & Tips Mid-Summer Luncheon with Barokas PR
One promise I made to myself when we moved to Seattle, was to get stuck right into the tech/social/PR scene with aplomb.
I failed miserably at the last Social Media Club event because the bouncer wouldn’t let me in. I had my UK driver’s licence, but not my passport – required by Washington State Law apparently! ;-(
So next on my list is this lunch with my new-found local PR hero **Howie Barokas** who’s assembled a glittering line up of tech experts who’ll be imparting their considerable knowledge in a couple of weeks here in the rainy city.
