I was a terrible tease on Twitter and Facebook yesterday but can now share that I am writing a book!
Through an incredible set of events and connections – which include a paradise island, a Mayfair dinner, my first ever interview and a pint of Tribute in SW London – I’m co-authoring a book on digital advertising, marketing, search and social media with Professor Paul Springer of Ads to Icons fame.
Published through Kogan Page in the UK, US and Asia, it’ll be a collection of stories about people in the digital industry that have done ground-breaking things to help shape it and propel it forward.
There are some very good books out there about products and services, and there are some very good books on theory and best practice. Our writing will engage with, and expose the thinking and the stories behind those people who helped conceptualize those products and services, and who were the first minds to start mapping out the theories and online institutions that make digital what it is today.
That was the news. 
I’m incredibly privileged to be working with Paul and Kogan Page and we’ll have updates on the name and when and where you can pick up a copy of the book very soon…..
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Nice one sir…
Mel,
This will be a vabluable work and I look forward to reading it. Congrats! Get some sleep!
Well done Mel – and I look forward to reading all the updates on your progress. You sure did hold everyone in suspense there for a while!!
Congrats Mel, I’m sure it’s going to be a brilliant book!
Amazing! Great news – can’t wait to get a signed copy!
Mel – it’s going to be great! Where’s the sign-up form for the pre-release announcement??
Great stuff. Hope it comes out on the kindle!
Congratulations. Look forward to reading it [hope it’s got big writing and lots of pictures..]
I had elimated several possibilities, and finally decided that you were about to announce your appearance on ‘America’s got talent’ ! Wide of the mark! A book! Go for it!
Amazing! Congrats Mel 🙂
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