Advertising

Online Research – Women and Mums Make the Decisions!

Yes boys……as suspected, we don’t wear the virtual trousers anymore…..!

My Microsoft Advertising cousins in the US have done some excellent research into how influential the ladies are across verticals and have come to some stunning conclusions.

Like:

63% of women and “moms” in the Tech Adopter profile are primary decision-makers for all tech purchases!

Check out Kelly’s blog post on the New Decisions Makers and download the Women & Mums Online Behaviour Research to find out all the details and ways to engage.

And, as I have found to my cost, make sure you run your next Amazon spree past them first.

They could well recommend you a better product or website to get it from!

Advertising Online Across Multi-Screen Devices

Think Mobile, Games Consoles, TV and PC!

Nice video from our team on how advertising across multiple screens, and taking the integrated and seamless approach to marketing online will pay dividends for advertisers, agencies and brands.

Jimmy Carr at IAB Engage 2010

Last year it was Stephen Fry, this year the IAB managed to secure the acerbic services of Jimmy Carr to end their marvellous Engage 2010 event in London’s Mermaid Theatre.

Jimmy used to be in marketing at Shell, so was well placed to take the p*ss out of us advertising folk, something he did in spades. Not that anyone minded because of the hilarious way he did it, leaving Richard Eyre, chairman on the IAB, speechless on more than one, if not most of the time Mr Carr was on stage.

Sat in the front row, I couldn’t resist asking a question when the time came, and wondered what brand would Jimmy like to do a voice-over for or represent in a TV commercial.

At first he said, “Show me the money!” but then actually got quite serious citing that celebs have to think really hard about what brand they align with because it has to help them in their careers as well as them helping the brand.

He mentioned what the John Smiths ads had done for Jack Dee’s early life as a comedian and how Peter Kay had perfectly picked up the baton and run with an evolved advertising campaign with the same beer-maker to great success – not just in sales, but for the personal brand of Peter Kay.

It was genuinely interesting stuff from a bloke who’s obviously as super-sharp as the suit he was wearing!