How to Win at Cannes Lions 2011 by JWT’s Fernando Vega Olmos

Love these simple tips on how to win a Cannes Lion from Fernando Vega Olmos, JWT’s Worldwide Creative Council Chairman.

1) Have an idea! Can you communicate it in a Tweet? 140 characters seems to be the new elevator pitch. Show it to your creative colleagues. Do they get jealous?

2) Get the message across well in the first 30 seconds. Grab attention and then let it breathe and be enjoyed.

3) Explain the cultural context. Not all judges will be from your neck of the woods.

Keep it simple and entertaining…..oh and say a prayer!


Looking forward to covering the festival again this year.

Will you be there?

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