Technology Archive

Microsoft Store in Seattle’s U-Village is Impressive


OK, you know I work for the company, but that doesn’t mean I’m always rah-rah, especially given my under-stated Britishness. Winking smile

But Ashley, Maggie and I made a lunchtime trip down to Seattle’s University Village shopping mall to take a look at the new store that opened yesterday.



Baratunde Thurston Talks About The IAB MIXX Awards

Next week I’ll be in New York for Advertising Week.

We have a whole team going who will be flat out covering the event with our blogs, videos, Twitter, Facebook and more.

Here’s a link to our highlights video from last year so you get a flavour what we’ll be getting up to.

Check out Baratunde from The Onion, who’ll be MCing the IAB MIXX Awards and warns that anything can happen.

It can and it will next week. So stay tuned and don’t miss out!

I’m Writing a Book!


I was a terrible tease on Twitter and Facebook yesterday but can now share that I am writing a book!

Through an incredible set of events and connections – which include a paradise island, a Mayfair dinner, my first ever interview and a pint of Tribute in SW London – I’m co-authoring a book on digital advertising, marketing, search and social media with Professor Paul Springer of Ads to Icons fame.

Published through Kogan Page in the UK, US and Asia, it’ll be a collection of stories about people in the digital industry that have done ground-breaking things to help shape it and propel it forward.

There are some very good books out there about products and services, and there are some very good books on theory and best practice. Our writing will engage with, and expose the thinking and the stories behind those people who helped conceptualize those products and services, and who were the first minds to start mapping out the theories and online institutions that make digital what it is today.

That was the news. Winking smile

I’m incredibly privileged to be working with Paul and Kogan Page and we’ll have updates on the name and when and where you can pick up a copy of the book very soon…..

P.S. Follow Pioneers of Digital on Twitter.

Social Media Infographic on MSN Word-of-Mouth


So this is the longest post I’ve ever written! Winking smile

Above is a snazzy infographic our US team designed to demonstrate how “social” the MSN audience is.

In advertising world dominated by the buzz around social media, and budgets drifting that way from “traditional” digital channels, it’s important to show that stalwarts like MSN still have the necessary clout to start and prolong word-of-mouth discussion about consumer products and services.

Read the blog post here where you can get our social media/word-of-mouth research paper.

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