September, 2009 Archive

Going to Advertising Week 2009 in New York

Update: You can now catch up on all the news and coverage from AdWeek on our social media hub where you’ll find videos, photos, Tweets and blog posts following all the action: Advertising Week 2009

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If you follow our Microsoft Advertising Blog you know we’re going to be sponsoring Advertising Week in New York 21-25th of September. IAB MIXX and OMMA are going on at the same time!!

From a social media point of view, we’ll be building on our success at the Cannes Lions Advertising Festival and have put together a madcap plan for running around the 5 or 6 venues in NY with our team, blogging, Tweeting and interviewing people on video to really try and bring the conference to life for those of you who can’t make it!

It’s great that Microsoft recognise the power of social media and invest in teams like ours to go and do this sort of thing.

More next week on what we’re doing as we unveil a very cool resource!

Face-Nook Digital Street Artist

imageNot sure how Mark Zuckerberg’s lawyers will like this “aligned” branding effort from Hawaii, but while on honeymoon on Waikiki we spotted a guy doing portraits in the street using a tablet PC to draw digital portraits of willing sitters.

A refreshing change from the charcoal-mongers we’re used to:

P1020346Ashley and I splashed out a whole $15 on the above which we had done in Pike Place Market in Seattle……and no he didn’t get a tip for helping me lose 30lbs!

Online Personas – How The Internet Sees You

Picked up this canny little piece of kit from Steve Clayton.

Aaron Zinman’s philosophy with personas is:

In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant.

Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name.

It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.

image Luckily “online” is represented accurately and the “sport” bit must be my incessant talking about cricket.

Did I say I had tickets for the day at The Oval where we regained The Ashes from Australia but couldn’t go becaue I was on honeymoon!?

Check it our for yourself at: http://personas.media.mit.edu

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