Video Interview: Sir Martin Sorrell on Mobile & Advertising Budgets

Fulfilled a career ambition this week and got 5 minutes with the charming CEO of WPP, Sir Martin Sorrell at CES 2012 in Las Vegas.

In this little shimmy, we chat about advertising spend and where marketers should be concentrating their budgets, and he talks about mobile being the big bet for the near future.

Allow me to keep beaming for a little while longer! Winking smile

  • http://leaderswest.com Jim Dougherty

    PHENOMENAL interview, Mel! A great get and fantastic insight, particularly the discontinuity between mobile spend and usage.

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