Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Fulfilled a career ambition this week and got 5 minutes with the charming CEO of WPP, Sir Martin Sorrell at CES 2012 in Las Vegas.
In this little shimmy, we chat about advertising spend and where marketers should be concentrating their budgets, and he talks about mobile being the big bet for the near future.
Allow me to keep beaming for a little while longer! 
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PHENOMENAL interview, Mel! A great get and fantastic insight, particularly the discontinuity between mobile spend and usage.