A couple of weeks ago I talked about how many of us would be shopping on Christmas Day!

Well Netimperative reports Robin Goad from Hitwise saying that keyword volumes for ”sale” and “sales” were up 200% and 249% respectively YOY for the week ending 29th December.

Kudos to those retailers savvy enough to have their campaigns set up and already bidding on those KWs, and respect to M&S, Currys, PC World and Argos, who started their sales at midnight Christmas Day and benefited from the great PR it gave them!

PS: John Lewis has just reported a fabulous start to the Sales too - 68% up on last year!