Sports Illustrated Swimsuit Edition Dips with Microsoft Tag

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Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.

When readers scan the tag they can:

· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.

· Watch behind-the-scenes video of all 17 models in the 2011 issue.

· Share videos via Facebook, Twitter or e-mail.

· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.

· Download Sports Illustrated’s new Swimsuit Mobile App.

Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.

To time-pressed to read?

Spend 90 seconds watching the below video to see what Tag has to offer.

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