Microsoft Advertising – New Brand Launch

image

Today, Microsoft announces the launch of a new brand – Microsoft Advertising

In response to customers needs, we’re in a position to bring all our solutions for both advertisers and publishers under one coherent banner.

image

The aim is to help advertisers and publishers build stronger consumer engagement in the digital space.

image

It’s all about bringing our online advertising assets together and providing customers with Insight, Performance & Expertise!

image

We’re super-pleased with this move. We’ve had some flak over the “MDAS mouthful” and even more about a perceived inability to provide brand-clarity in general.

I hope this sets the record straight and provides consumers and marketers with a no-nonsense message, that we mean business in the digital advertising space.

Check out the new UK advertising site here: http://advertising.microsoft.com/uk/home

Let's Talk

If this site has piqued your interest in hiring Mel, either as a speaker for your event or as a consultant for your business, contact him now to start a conversation about how he can help...

Get in touch with Mel