It’s just been announced in Miami that the IAB has recognised this ad format – The IAB Mobile Filmstrip – as one of its rising stars.
This short and sweet video show’s we’ve definitely moved on from the pop-up (people still mention those to me when I say I work in digital advertising) and are providing rich, immersive and engaging solutions for brands to show their wares to consumers in a way that adds value.
Well done to the team for this well deserved accolade!
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