eMetrics 2008 - Quotes Of Day 1
May 6, 2008 1:08 am Funny Stuff, Web Analytics“Many people I talk to can’t answer the question - what is the purpose of your website?” - Rufus Evison
“It’s not just what people do on your site but how they feel.” - Jim Sterne
“6% of data from the last ad is being used to calculate ROI. 94% is being thrown away!” - Esco Strong on Engagement Mapping
“When people start buying nappies they also start buying beer. Plus people who have condoms in their basket often pick up a cucumber too!” - Rufus Evison on the more bizzare joys of Tesco ClubCard data 
Rufus Evison :
Date: May 7, 2008 @ 6:57 am
We cannot claim responsibility for the nappies and beer suggestion. I was trying to say that the data from the card would allow the supposition to be tested. I was sufficiently jet lagged at the time that I may well have been muddled and been confused in what I was saying.