Context Matters – Microsoft Art Video
So we’ve had the Funeral Video, the Dance Video and now this one!
I’ll put them all into Context on Tuesday
Unless you can guess what it is?!
Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
So we’ve had the Funeral Video, the Dance Video and now this one!
I’ll put them all into Context on Tuesday
Unless you can guess what it is?!
Anything to do with a certain Microsoft ‘research piece’ in this area???
Maybe!
You have fantastic research to demonstrate that your ads are more relevent than the other guys’ – presumably UK centric, given the accent in the last advert?
Maybe, but my guess is that you are launching Contextual ads in the UK on MSN owned properties?
Wow.
How much did you pay Shoemoney to be in the ads?.
Where can I get this toaster that toast bread in under 14 seconds. I do not find where in the video I click to purchase. Hahaa.
It would be interesting if certain parts of the video would change dynamically based on the viewership. This dynamic change would include the type of ad as well as what is being said by the actors of the video.
[...] on the topic of Context Matters. He posted posted the Microsoft Context Matters Funeral, Dance and Art videos on his blog and they’ve now been viewed through MSN Video by over 1500 marketers around [...]