Context Matters - Microsoft Art Video
January 6, 2008 5:22 pm Advertising, Funny Stuff, MicrosoftSo we’ve had the Funeral Video, the Dance Video and now this one!
I’ll put them all into Context on Tuesday
Unless you can guess what it is?!
So we’ve had the Funeral Video, the Dance Video and now this one!
I’ll put them all into Context on Tuesday
Unless you can guess what it is?!
Jon Myers :
Date: January 7, 2008 @ 1:25 am
Anything to do with a certain Microsoft ‘research piece’ in this area???
MelC :
Date: January 7, 2008 @ 1:31 pm
Maybe!
Dixon Jones :
Date: January 7, 2008 @ 5:45 pm
You have fantastic research to demonstrate that your ads are more relevent than the other guys’ - presumably UK centric, given the accent in the last advert?
Maybe, but my guess is that you are launching Contextual ads in the UK on MSN owned properties?
PPCblogger :
Date: January 7, 2008 @ 9:49 pm
Wow.
How much did you pay Shoemoney to be in the ads?.
chris :
Date: January 8, 2008 @ 7:45 am
Where can I get this toaster that toast bread in under 14 seconds. I do not find where in the video I click to purchase. Hahaa.
It would be interesting if certain parts of the video would change dynamically based on the viewership. This dynamic change would include the type of ad as well as what is being said by the actors of the video.
MSDN Blog Postings » In advertising, context matters :
Date: January 12, 2008 @ 12:12 am
[...] on the topic of Context Matters. He posted posted the Microsoft Context Matters Funeral, Dance and Art videos on his blog and they’ve now been viewed through MSN Video by over 1500 marketers around [...]