Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Just posted a video interview with Ashley over on the adCenter blog on the new Bing UK TV Ad and what it all means!
Did you see it? What did you think?
Remember this is a campaign……there’s more on the way!
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I thought the add was/is excellent. It is far superior to the US 'overload' ads (Hawai etc) in both direction and script. The main character, the blond, blue-eyed man, is perfectly cast (as Google!) who talks utter rubbish. I have found in the past 6 months that I am increasingly dissatisfied with searches on Google and I can't be alone. Overload is certainly a growing problem. Mel – I sent you a note via the form on your blog, I am doing a paper on the Future of Search for my Masters – please get in contact if you can. Thanks. Richard
[...] folks have told me the overload ads from the Bing team didn’t make them want to use the service because it didn’t give them a [...]