About Mel
Welcome to MelCarson.com – a collection of news, anecdotes and insight gleaned from the ever-changing digital advertising ether and some Other Stories which are simply observations about the "other stuff" in life which I hope will raise a smile now and again!
Biography:
Mel’s role as Community Manager at Microsoft Advertising is to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelising through social media and by speaking about internet marketing at conferences, trade shows & other events.
Mel began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Search Account Director before moving to Microsoft in 2005.
He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that Social Media Marketing was going to be huge!
Mel has spoken about adCenter, Search, Social Media & Digital Marketing at conferences and events in the UK, Las Vegas, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.
He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.
Before getting into digital marketing, he was an eternally-resting-actor and got an ignominious break in a Joe Cocker Video way back in 1997!
For the last 3 years Mel has been writing a 3rd blog – DigiTales At Media Week – where he has to be a little less biased towards Microsoft than he is here!
