February, 2012 Archive

It’s just been announced in Miami that the IAB has recognised this ad format – The IAB Mobile Filmstrip – as one of its rising stars.

This short and sweet video show’s we’ve definitely moved on from the pop-up (people still mention those to me when I say I work in digital advertising) and are providing rich, immersive and engaging solutions for brands to show their wares to consumers in a way that adds value.

Well done to the team for this well deserved accolade!

This is a great a example of being agile in marketing. The #SmokedByWindowsPhone videos have been so successful, Ben Rudolph and team have turned them into ads. #Genius!

Check out the Microsoft Advertising Blog next week for my interview with the great man that we recorded last week!

He’ll talk about this challenge as well has role at Microsoft and other stuff.

What do you think of the Windows Phone ads?

Love this ad from BA in time for the run up to The Olympics. Makes me feel a bit home sick actually. That coupled with imagining little Maggie as that little girl…….sniff…..[reaches for tissues]!

Update: Check out their Facebook Page too. There’s a great competition going on there right now for free flights: http://www.facebook.com/britishairways

Now my wife Ashley reminded me that this blog’s four or five readers have not had some Maggie action recently, so I thought I’d rectify that with this videoette.

We’ve seen Maggie laugh for the first time, and bounce, we’ve even heard her sing, but nowhere in the same video have we seen her giggle and then jump about a bit, so this is a real treat…….I promise!

Are you sitting comfortably?

One minute and fifty-four seconds of yummy rich media goodness, showcasing the IAB Rising Stars and some fabulous executions on MSN including the Filmstrip, Pushdown, Billboard and Sidekick.

Great to see there’s more on the way too!

Can’t see the video? Click Here!