Mel is Founder of Delightful Communications, a Seattle-based Social Media, Digital PR and Personal Branding consultancy. This is his personal blog, a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to people's faces.
Just received a mail from The Wynn – I stayed there for PubCon back in November.
So I scroll down to unsubscribe and get told the usual “click here” but then it gives me an alternative……to write to them and request to be taken off their mailing list.
I did some research and found out a postcard would cost £0.56 to mail to the US. Add that to the £0.75 for a nice one of the Queen (London prices!) and you get a snail-mail cost for unsubscribing of £1.31.
Weighing up the options, I figured the effort of “clicking there” to be a far superior one to writing and sending a post card to Mr Wynn so that’s what I did!