How to Submit a Winning Entry for the US Search Awards



It’s less than month until all the entries for the highly coveted US Search Awards need to be in on 19th July!

I’m a judge on the panel representing sponsors Majestic SEO, and having judged a few awards before have a few opinions on how submissions should be made that maximize the chances of making the cut and eventually winning a gong!

Thankfully the organizers have beaten me to writing about it and provided some advice that I am sharing below.

Take onboard these best practices and you’ll be well on the way to Vegas baby!


When writing an award entry it’s difficult to assess how the entry will be perceived, so how to make an entry stand out and simply what the judges are looking for?

Here are five great tips for entering this year’s US Search Awards.

Don’t miss your opportunity to enter your fantastic work in Search, PPC and by entering it into the US Search Awards – entries are now open and you have until July 19th to enter.

Step 1: Simple

It may sound obvious but sometimes simple is best. Judges have many categories to peruse over and if your entry is full of ‘fluff’ and extra information that has to be waded through – you’re making their job difficult. Make sure your awards entry is clear and concise.

Step 2: SMART

It can often be difficult to assess what came next when objectives are written in a pitchy matter. An easy way to set out your objectives in your Search entry is to think of the mnemonic, SMART, this way it is clear to the judges what the objectives are:

– Simple

– Measurable

– Achievable

– Realistic

– Timely

If an awards entry is award winning the clarity is often the key – with the story being concise, coherent and ultimately convincing.

Step 3: Clear ROI

An award-winning entry is one that exceeds initial objectives. ROI is what you are being measured on – so if you want to be commended for your campaigns – you need to make sure you prove your ROI is strong. However, it is not always big figures that impress because it throws into question how much it cost to achieve those results. Some of the most impressive ROI figures are from relatively low –budget campaigns.

Step 4: Innovation

Creative, Innovation and intuition are three key elements which judges really take notice of when assessing award entries. What makes your campaign special? It is great to see campaigns that have, in some way, shape or form, pushed boundaries and are therefore different to other campaigns which have been seen before. If your campaign has a sense of pushing the Search industry forward, with brand new ideas and thoughts – this will set your entry apart from others.

Step 5: Presentation

To make a good first impression it is important that the small things count when writing your award entry.

A first point about an award entry presentation is that all entries should be well written, spelling mistakes look sloppy and lazy. A suggestion would be to write your entry in bullet points to break the content up and make it easier for the judges to read.

Finally, the award categories are now open for entries for the US Search Awards – view them here.

The deadline for award entries is: Friday 19th July 2013

Good Luck and get entering!

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