A couple of weeks ago I talked about how many of us would be shopping on Christmas Day!
Well Netimperative reports Robin Goad from Hitwise saying that keyword volumes for “sale” and “sales” were up 200% and 249% respectively YOY for the week ending 29th December.
Kudos to those retailers savvy enough to have their campaigns set up and already bidding on those KWs, and respect to M&S, Currys, PC World and Argos, who started their sales at midnight Christmas Day and benefited from the great PR it gave them!
PS: John Lewis has just reported a fabulous start to the Sales too – 68% up on last year!
Subscribe to the RSS feed or to email updates!
If this site has piqued your interest in hiring Mel, either as a speaker for your event or as a consultant for your business, contact him now to start a conversation about how he can help...
Get in touch with Mel
[…] Hitwise reported a 249% growth in the use of the search term and John Lewis reported sales up 68% on the previous year. […]