Smart Offline Real Estate Marketing


In the US, most houses for sale will have some kind of collateral outside with the “For Sale” sign. It’s normally in a waterproof plastic box and is a two-sided piece of paper with photos and house details to give you a sense of what the house is like and who to contact if you want to get inside and have a look.

This house caught my eye though. The owner had been smart enough to laminate the reverse side of the bumph and staple it to the post.


The amount of times I’ve taken a piece of paper out and then discarded it (responsibly) because it didn’t fit the bill runs to many fingers and hands. With this simple step, the owner or relator enables the house-hunter to read the ALL the details without having to touch the box, waste any paper or potentially litter the streets of Seattle.

It was a really simple gesture that I’d never seen before and I felt compelled to share it!

Seen anything so geniusly simple recently you want to share it below?

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