Refreshed in Beds

I’m doing a marketing course at Cranfield School of Management to add some more feathers to my boa, and so that I can understand what on earth my more formally trained colleagues at Microsoft are talking about in planning sessions.

My co-students include a Ukrainian herbicide and plant growth regulator expert, a Ghanaian real estate marketer, a Canadian oil guy and an Irish Intel research promoter.

I must say, as much as I love our industry, it’s very refreshing to spend a week with people from outside the digital bubble, and know they’re faced with the same ups, downs and opportunities that we all have to endure everyday!