Online Research – Women and Mums Make the Decisions!

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Yes boys……as suspected, we don’t wear the virtual trousers anymore…..!

My Microsoft Advertising cousins in the US have done some excellent research into how influential the ladies are across verticals and have come to some stunning conclusions.

Like:

63% of women and “moms” in the Tech Adopter profile are primary decision-makers for all tech purchases!

Check out Kelly’s blog post on the New Decisions Makers and download the Women & Mums Online Behaviour Research to find out all the details and ways to engage.

And, as I have found to my cost, make sure you run your next Amazon spree past them first.

They could well recommend you a better product or website to get it from!

Found in Advertising, Microsoft

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