Microsoft Advertising – New Brand Launch

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Today, Microsoft announces the launch of a new brand – Microsoft Advertising

In response to customers needs, we’re in a position to bring all our solutions for both advertisers and publishers under one coherent banner.

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The aim is to help advertisers and publishers build stronger consumer engagement in the digital space.

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It’s all about bringing our online advertising assets together and providing customers with Insight, Performance & Expertise!

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We’re super-pleased with this move. We’ve had some flak over the “MDAS mouthful” and even more about a perceived inability to provide brand-clarity in general.

I hope this sets the record straight and provides consumers and marketers with a no-nonsense message, that we mean business in the digital advertising space.

Check out the new UK advertising site here: http://advertising.microsoft.com/uk/home

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