Games Advertising – ESPN & Premiership Football

Wrote a post on in-game advertising earlier on the work blog, but thought it’d be cool to share here too.

I’m not a huge soccer fan, but this execution of advertising is, as my brother-in-law Chasen would say, “pretty righteous!”

Essentially the technology targets particular ESPN coverage information to what ever teams are playing in the game.

So if you’ve chosen Portsmouth as your team, the ads that come up will be promoting the next match they’re playing that’s going to be on ESPN.

Simple but effective!