Can Sex Sell Baby Carrots?

Stumbled on this ad from Crispin, Porter and Bogusky today….

Part of the Baby Carrots campaign from last year – “Eat ’em like Junk Food!”

Would love to have been in the room when they pitched this idea.

True cross-digital execution too with apps, games, TV, social media some kind of movie coming soon too!

Can’t see the video? Click here:

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