Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
This year was my 3rd Cannes Lions Festival, and we had a cracking line up and loads to do social media-wise.
On the Tuesday morning I got a call from Ashley saying she was having contractions, so the next day I made the mad dash back to Seattle on 3 planes, only just making each flight.
She was OK, and we’re still waiting for the baby, but I was really proud of the guys on the ground in the south of France who re-grouped and proved I was surplus to requirements.
Shoe manufacturer KSWISS are using the character Kenny Powers from “Eastbound & Down” in their new campaigns to drive people to the Foot Locker stores.
Below you’ll see how they’re using Microsoft Tag to create a more interactive and engaging experience for their customers!
Last month, I took Ashley to the Cave B Inn on the Columbia River Gorge in Eastern Washington. I was determined we’d have one last hurrah (Ashley called it a baby-moon) before our child was born, so what better destination for a pregnant lady but a famous winery!
In true real-time fashion the guys at Socialnomics have created the 3rd instalment of their Social Media Revolution video.
I’ll not call out any of the stats to force you to watch all 4 mins and 19 seconds, but suffice to say the facts and figures are quite astounding especially ones about divorce, trust, marketing, kids, gamers, baby names…..and porn!
We bought this chair in The Cotswolds and think it’s at least 150 years old.
The whole thing was was tired and dirty, so we shipped the whole thing over to Seattle with some fabric I’d bought in London, and I walked into several antique shops in West Seattle asking for upholsterer recommendations…..
Seattle and the surrounding area prides itself on “micro-brews” and, although I find most of them to be a little too much on the bitter side, this Roslyn Dark Lager seemed to come as close to English “real ale” as I’ve come.
It’s also one of the first bottles I’ve come across that shouts out the alcohol volume on the label. In the UK it’s law I think, but over here I often don’t know how much I’m drinking which would be a pain if I ever passed my US driving test!
Got to spend 8 minutes with the creative director for Xbox 360 – Kudo Tsunoda – at Cannes Lions 2011 this week.
Quite a force in person – I’d sneaked into watch his session rehearsal – and quite the demoer, Kudo has a presence and articulation quite unlike anyone I’ve ever met.
Check out us talking about Kinect, why it’s sold so well, and listen to the advice he gives to creatives on how to get the most from the Xbox platform.
Have a few Taste posts backed up now because of all the hectic travelling, but this was one of the best meals I had in NYC this month with the fabulous Kristen and Jamie from MediaVest.
Seriously the more I eat out in America, the more I realise how stingy UK eateries can be with their portions, especially when it comes to meat and seafood.
Thoroughly recommend going there. Don’t expect to be able to get the draft beer the beer garden patrons are sipping though, because they don’t serve it in the restaurant……which was the only shame about the place!
