I’ve never actually been to an SMX in the US, just London & Stockholm, but this one looks like a cracker as Danny Sullivan finally gets to meet & quiz Steve Ballmer.

Last summer, I got to meet and interview Steve – CEO of Microsoft in case you didn’t know – for a whole 81 seconds.

Why so short? Well it was for an internal video, I only had to ask a couple of questions, and he’s a jolly busy man.

A great character and incredibly close to the detail of what we do in search and the advertising business, I know that an hour with Danny will be one of THE search chats of 2010.

Check out my interview with Danny on what to look out for at SMX West 2010

Have fun if you’re going!

Wrote a post on in-game advertising earlier on the work blog, but thought it’d be cool to share here too.

I’m not a huge soccer fan, but this execution of advertising is, as my brother-in-law Chasen would say, “pretty righteous!”

Essentially the technology targets particular ESPN coverage information to what ever teams are playing in the game.

So if you’ve chosen Portsmouth as your team, the ads that come up will be promoting the next match they’re playing that’s going to be on ESPN.

Simple but effective!

From an article on the New York Times – “Microsoft really competes with everyone. It is on the desktop, in the cloud, on mobile devices, in your living room, answering search queries and navigating you to your favorite restaurant.”

Lots of debate in the comments section of the post too!

Having just got the latest HTC Touch Pro 2 phone that runs Windows Mobile 6.5, I’ve been looking around at apps and games and stuff.

Found this video outlining 13 of them!

Will write up my thoughts on the new phone soon, now I’ve had a it a week!

See what the folks from Bing have been up to at the Sundance Film Festival.

Interviews from the delectable Olivia Munn!