Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Getting Maggie ready for bed the other day in Cambridge, she just started cracking up.
Not the last time she’ll be laughing “at” her father methinks! Let’s hope there’s a good measure of “with” smattered in with all those priceless giggles over years to come!
I first met MaryLee Sachs in 2009, when she brought Twitter’s Biz Stone to the Cannes Lions Advertising Festival.
Working for PR giant Hill and Knowlton at the time, her team kindly let me chat to Biz about Twitter’s dizzy rise to success (worth a retrospective look at now given their current ubiquity), and then I got a few minutes with MaryLee to get her thoughts on PR and social media, and how public relations was being seen more and more part of the marketing mix.
Fast-forward two years and MaryLee is back in Cannes launching her new book The Changing MO of the CMO which seeks to explain how, “the convergence of brand and reputation is disrupting the marketing function.”
So we got the final contracts through for the book I’m writing with Paul Springer.
It just happened to be my 40th birthday when I signed next to my name, so Ashley helped capture the moment on video with the wriggly help of little Maggie.
Posterity aside, now the actual work begins. We have a deadline of 29th of February to deliver the tome.
Now I should warn you that I’ve just embarked on two months of paternity leave, so there’ll be a few less technology posts going live between now and Christmas.
OK, you know I work for the company, but that doesn’t mean I’m always rah-rah, especially given my under-stated Britishness.
But Ashley, Maggie and I made a lunchtime trip down to Seattle’s University Village shopping mall to take a look at the new store that opened yesterday.