Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
I like this approach. Waitrose has always been seen as a more up-market brand of supermarket and some would say more expensive.
So in a recession when you’re trying to attract people that are saving their pennies, why not just stick your products and prices up on a bill board?
People are looking for value for money and this advertising of their “essential range” demonstrates that they’re not all the expensive after all!
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