Waitrose Tube Advertising Dispelling Myths?
I like this approach. Waitrose has always been seen as a more up-market brand of supermarket and some would say more expensive.
So in a recession when you’re trying to attract people that are saving their pennies, why not just stick your products and prices up on a bill board?
People are looking for value for money and this advertising of their “essential range” demonstrates that they’re not all the expensive after all!
Jul08
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