The Power of Search – Got A Quote?
This morning I was asked for a quote about “The Power of Search.”
Someone wanted some grandiose verbatim to illustrate the huge impact search engine marketing has has on marketing and the advertising industry.
I couldn’t think of anyone in particular so I came up with this:
“No other marketing channel but Search has ever provided such accessibility to consumers during the consideration phase or at the point of purchase.
No other marketing channel but Search has ever provided the accountability that budget owners have been crying out for.
In short – Search is what Marketing has been looking for!”
Anyone got any better ideas?
Search is delivering power to consumer – a million choices, split by a few words and the action of a micro second.
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