Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Dunno if it’s an urban myth but I just heard a story by the printer about a guy who was being interviewed for a job in search engine marketing.
The prospective employer asked him to prepare a presentation on “Pay-Per-Click”.
Obviously in need of a hearing aid, the guy turned up with a presentation on “paperclips!”
Wonder if he got the job?
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We still get those comments on sales calls…
“how the hell can advertising on paper clips get me more sales???”
erm…
Funny that because businesses in the UK understand the term PPC or pay-per-click better than search marketing. Rymans must be doing a roaring trade!
I knew you would blog about it!
Well… This is an interesting one, because the Red Paper Clip is one of the most beautiful story of the Internet (on par with the Million Pixel Page). Remember? A few years a ago a guy decided to leverage the power of the internet to get a house in exchange of a paper clip… So he started auctioning his red paper clip, swapping it for always bigger products on the basis that someone somewhere needs a product more than you: full story here (http://oneredpaperclip.blogspot.com/)
So he might have been off brief your little fellow, or you guys might just have missed a brilliant brain:) Tempted to think that the earlier prevail though.
I knew you would blog about it!