Games Advertising – ESPN & Premiership Football

Wrote a post on in-game advertising earlier on the work blog, but thought it’d be cool to share here too.

I’m not a huge soccer fan, but this execution of advertising is, as my brother-in-law Chasen would say, “pretty righteous!”

Essentially the technology targets particular ESPN coverage information to what ever teams are playing in the game.

So if you’ve chosen Portsmouth as your team, the ads that come up will be promoting the next match they’re playing that’s going to be on ESPN.

Simple but effective!

View Comments

  • cathy

    voguesale.com
    Fantastic place,go there and have a try,
    Football lovers,you must love it!!!

    2nd February 2010 @ 1:13 pm
  • Mel Carson

    Hello There!

    I'm in Seattle for the week – 8hrs behind London time.

    Might be a little slow responding to email.

    Regards

    Mel

    Follow Me on Twitter http://Twitter.com/MelCarson

    2nd February 2010 @ 1:15 pm

Leave a Comment

required

required, hidden

required

blog comments powered by Disqus
Web Statistics