Comments on: Context Matters – Those Microsoft Videos In Context http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html Mel Carson collecting stories and insight from the digital media space and bringing them back down to earth... Mon, 06 Sep 2010 11:20:08 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past? - Noticias externas http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html/comment-page-1#comment-445 If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past? - Noticias externas Wed, 13 Feb 2008 21:16:01 +0000 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html#comment-445 [...] Mel gets this though - check out his writing. [...] [...] Mel gets this though – check out his writing. [...]

]]> By: MSDN Blog Postings » If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past? http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html/comment-page-1#comment-444 MSDN Blog Postings » If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past? Wed, 13 Feb 2008 20:59:08 +0000 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html#comment-444 [...] Mel gets this though - check out his writing. [...] [...] Mel gets this though – check out his writing. [...]

]]> By: MSN Confusing Advertisement Award http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html/comment-page-1#comment-297 MSN Confusing Advertisement Award Fri, 25 Jan 2008 04:02:15 +0000 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html#comment-297 [...] You can also read more about the adcenter videos from a microsoft employed blogger. [...] [...] You can also read more about the adcenter videos from a microsoft employed blogger. [...]

]]> By: Microsoft Context Matters “Dance and Art Videos” » D' Technology Weblog: Technology, Blogging, Tips, Tricks, Computer, Hardware, Software, Tutorials, Internet, Web, Gadgets, Fashion, LifeStyle, Entertainment, News and more by Deepak Gupt http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html/comment-page-1#comment-245 Microsoft Context Matters “Dance and Art Videos” » D' Technology Weblog: Technology, Blogging, Tips, Tricks, Computer, Hardware, Software, Tutorials, Internet, Web, Gadgets, Fashion, LifeStyle, Entertainment, News and more by Deepak Gupt Mon, 14 Jan 2008 19:55:22 +0000 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html#comment-245 [...] "Identifying the 'online occasions' as being entertainment, creation, communication, transaction, information and general surfing, the research shows the different ways in which we are willing to accept 'pull' mechanisms, or advertising where we may be asked to interact with it, or 'push' messaging, where we’re too busy to connect but are susceptible to the branding effect. There’s a load of info in the report about what percentage of time people are multi-tasking, home versus work, week versus weekend, and some specific quotes and case studies. There are even stats on what mood people are more likely to be in at various times of the day, and how focused they are likely to be while performing certain actions during these occasions", Carson revealed. [...] [...] “Identifying the ‘online occasions’ as being entertainment, creation, communication, transaction, information and general surfing, the research shows the different ways in which we are willing to accept ‘pull’ mechanisms, or advertising where we may be asked to interact with it, or ‘push’ messaging, where we’re too busy to connect but are susceptible to the branding effect. There’s a load of info in the report about what percentage of time people are multi-tasking, home versus work, week versus weekend, and some specific quotes and case studies. There are even stats on what mood people are more likely to be in at various times of the day, and how focused they are likely to be while performing certain actions during these occasions”, Carson revealed. [...]

]]> By: Catching up on Mentions - ShoeMoney® http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html/comment-page-1#comment-244 Catching up on Mentions - ShoeMoney® Mon, 14 Jan 2008 19:29:57 +0000 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html#comment-244 [...] Adcenter UK guy Mel Carson (sorry mel I dunno your title ) has written a great in depth article which shows what they were doing with the commercials I talked about last [...] [...] Adcenter UK guy Mel Carson (sorry mel I dunno your title ) has written a great in depth article which shows what they were doing with the commercials I talked about last [...]

]]> By: MSDN Blog Postings » In advertising, context matters http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html/comment-page-1#comment-227 MSDN Blog Postings » In advertising, context matters Fri, 11 Jan 2008 23:12:12 +0000 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html#comment-227 [...] Carson from MDAS pointed me to some unusual content he’s been blogging about on the topic of Context Matters. He posted posted the Microsoft Context Matters Funeral, Dance and [...] [...] Carson from MDAS pointed me to some unusual content he’s been blogging about on the topic of Context Matters. He posted posted the Microsoft Context Matters Funeral, Dance and [...]

]]> By: In Anchor » SearchCap: The Day In Search, January 8, 2008 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html/comment-page-1#comment-206 In Anchor » SearchCap: The Day In Search, January 8, 2008 Tue, 08 Jan 2008 23:23:29 +0000 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html#comment-206 [...] Context Matters - Those Microsoft Videos In Context, Mel Carson [...] [...] Context Matters – Those Microsoft Videos In Context, Mel Carson [...]

]]> By: Jon Myers http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html/comment-page-1#comment-205 Jon Myers Tue, 08 Jan 2008 21:53:18 +0000 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html#comment-205 Thanks Dixon, it was no guess mind mate...found a link to the PDF for the research study indexed from an online press release about it a few days back ;0) Thanks Dixon, it was no guess mind mate…found a link to the PDF for the research study indexed from an online press release about it a few days back ;0)

]]> By: Dixon Jones http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html/comment-page-1#comment-203 Dixon Jones Tue, 08 Jan 2008 18:29:30 +0000 http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html#comment-203 Are you saying you built the Videos just to highlight the findings in the report? If so, Jon gets the prize as best guess. But I'd assume the adverts have another purpose somewhere along the line than just increasing the prominance of the report findings. Are you saying you built the Videos just to highlight the findings in the report?

If so, Jon gets the prize as best guess. But I’d assume the adverts have another purpose somewhere along the line than just increasing the prominance of the report findings.

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