Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Setting off for Cannes via a weekend in Nice with my aunt and uncle which is handy.
It’s been a long week, hammering down the filming schedule which I hope will be as engaging as last year – check out the below interview with Biz Stone from Twitter.
Less than 2 weeks to go now till I head down to the south of France for the Cannes Lions International Advertising Festival.
The organisers have done a great job with the agenda, attracting the likes of Mark Zuckerberg from Facebook, Ridley Scott, Ben Stiller and a host of advertising gods like Sir Martin Sorrell and Rory Sutherland.
Microsoft Advertising will be there in force – we sponsor the event – and I’ll be running around with my esteemed colleagues – Colm Bracken and Kelley Myers – filming, blogging, photographing, tweeting and, hopefully, getting the chance to imbibe some quality rose wine.
This video, from our Microsoft Advertising YouTube Channel, sets the scene nicely, with an interview with Cannes Lions CEO Phil Thomas and a look back to last year when we managed to get an insightful chat with Biz Stone from Twitter and many, many others.
Cute (yes I’ve spent too much time in the US) video from Paolo Tosolini featuring his son demoing a sophisticated way to impress recruitment in Redmond.
Microsoft Tag is just out of beta so check it out and set up one of your own.
Some folks have told me the overload ads from the Bing team didn’t make them want to use the service because it didn’t give them a tangible reason to switch.
All part of the grand plan, it’s ads like the above that address those who want to see Bing delve a little deeper into the power behind the experience.
