Video

Video: Jess Greenwood from Contagious Magazine on 365 Marketing

Just loved getting a few minutes with Jess Greenwood from Contagious Mag at Imagine 2011.

She talks a lot of sense, especially about the move from 360 to 365 marketing thanks to digital and social media.

Digital Advertising & Creativity Videos–Ad Vision

Been very busy over the last few months tracking down and speaking to some of the best in the business advertising and digital marketing thought leaders and luminaries.

Above is 6 minutes of awesome conversation with David Sable, CEO of Y&R.

You can see more below.

This is all part of our Ad Vision series of interviews leading up to the Cannes Lions Festival of Creativity in Cannes (lucky for some) next month!

Ad Vision – Trevor Kaufman, CEO Possible Worldwide on the Future of Digital Creativity – Cannes Lions 2011

Ad Vision – Lili Cheng, Microsoft Fuse Labs on Social Media – Cannes Lions 2011

Ad Vision – Jeffrey Cole, Director at the Annenberg School Center on Mobile and Social Media–Cannes Lions 2011

Ad Vision – Paul Armstrong, Head of Social Media at Mindshare UK – Cannes Lions 2011

Ad Vision – Linda Sawyer, CEO Deutsch – Cannes Lions 2011

Ad Vision – Jeff Hayzlett, Celebrity CMO – Cannes Lions 2011

You can see more on our Microsoft Advertising YouTube Channel too!

Imagine 2011 Marketing Leadership Summit – Microsoft Advertising

Just finished polishing off all our blog posts and videos from this fabulous event.

For more coverage, check out:

Ron Howard and Brian Grazer Remind Imagine 2011 – It’s All About the Story

Jaron Lanier – Frontiers of Augmented Reality and Human Potential – Imagine 2011

Imagine 2011: Jessica Greenwood on Brand Magic

Imagine 2011: Emerging Markets and the Next Billion Consumers – Advertisers Get Ready!

Delivering on the Digital Promise – Qi Lu at Imagine 2011

Imagine 2011: Jeffrey Cole on Screen Time and Digital Future

Mobile Social Next Big Teen Trend – Mimi Ito at Imagine 2011

Imagine 2011: Think Big! Digital Design: Its Delights and Discontents

Imagine 2011: Ivan Pollard Calculates Media + Technology = Meaningful Experiences

Microsoft CEO Steve Ballmer: Connecting Consumer Experiences, Imagine 2011

IAB Filmstrip Rich Media Ad Format via Microsoft Advertising

Very cool video showcasing this new ad format that has won one of the IAB Rising Star Awards.

Who said advertising couldn’t be useful, entertaining, engaging and spectacular?

New Windows Phone 7 US TV Ad

Fingers were rubbed raw last week at SES London demoing my HTC Mozart 7.

Consensus?

“Very cool! Love the seamless integration. Is Microsoft Office really free on it though?”

Oh yes……..and so much more!

If you can’t view the video Click Here!

Jeff Hayzlett Video Interview – Ex CMO Kodak

Had the honour of interviewing Jeffrey Hayzlett yesterday at SES London.

Here, the ex-CMO of Kodak, talks about storytelling in marketing, the “4 Es” of social media and how no-one ever died because an advertising campaign went wrong!

If you can’t see the video click here.

Sports Illustrated Swimsuit Edition Dips with Microsoft Tag

Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.

When readers scan the tag they can:

· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.

· Watch behind-the-scenes video of all 17 models in the 2011 issue.

· Share videos via Facebook, Twitter or e-mail.

· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.

· Download Sports Illustrated’s new Swimsuit Mobile App.

Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.

To time-pressed to read?

Spend 90 seconds watching the below video to see what Tag has to offer.